Web Content Manager (Part-time Contractor)

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Written by AI from the job title and company, not by Trellis Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Web Content Manager (Part-time Contractor) at Trellis Group will play a pivotal role in curating, creating, and managing digital content that engages our audience across multiple platforms. This position requires a strategic thinker with excellent organizational skills, and the ability to collaborate effectively with various departments. The ideal candidate will possess a strong understanding of web content strategies, SEO best practices, and a passion for delivering high-quality content that aligns with our brand's mission and goals.

Job Responsibilities

• Develop and implement content strategies that meet business objectives.
• Create, edit, and publish web content that is compelling and optimized for search engines.
• Manage the content calendar to ensure a consistent flow of fresh content across platforms.
• Collaborate with marketing, design, and product teams to enhance overall web presence.
• Monitor, analyze, and report on website traffic and content performance metrics.
• Optimize existing content based on analytics and user feedback.
• Research industry trends and competitor content to inform future strategies.
• Ensure all web content adheres to brand guidelines and complies with legal requirements.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• At least 3 years of experience in content management or digital marketing.
• Proficiency in content management systems (CMS), particularly WordPress.
• Strong understanding of SEO principles and best practices.
• Excellent writing, editing, and proofreading skills.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The ideal candidate will utilize various technologies and tools, including content management systems like WordPress, digital marketing tools such as Hootsuite and Buffer, and analytics platforms like Google Analytics. Familiarity with graphic design software (e.g., Adobe Creative Suite) and collaboration tools (e.g., Slack, Trello) is also advantageous.

Ideal Candidates

The ideal candidates for the Web Content Manager position are proactive, detail-oriented individuals who exhibit strong analytical thinking and problem-solving capabilities. They possess a passion for storytelling and understand the nuances of digital communication. Exceptional interpersonal skills enable them to collaborate effectively across departments, fostering a positive work environment. Moreover, they are adaptable and open to feedback, continually striving to improve their skill set and contributions to the team.