Writer and Editor, Customer Advocacy (Product Marketing)

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Written by AI from the job title and company, not by Cloudera, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Writer and Editor, Customer Advocacy (Product Marketing) at Cloudera will play a pivotal role in crafting compelling customer narratives that resonate with a broad audience while showcasing the value of Cloudera's products. This position involves collaborating closely with marketing, sales, and product teams to gather insights and transform customer stories and case studies into impactful marketing collateral. The successful candidate will be adept at both writing and editing, ensuring that all materials align with Cloudera's brand voice and business objectives.

Job Responsibilities

• Develop and write engaging customer advocacy materials, including case studies, testimonials, and success stories.
• Edit and refine content generated by both internal teams and customers to enhance clarity and effectiveness.
• Collaborate with product marketing and sales teams to identify key customer stories that highlight product value.
• Conduct interviews with customers to gather insights and direct quotes, translating them into impactful narratives.
• Maintain a repository of case studies and customer stories for use in sales and marketing efforts.
• Ensure all content complies with the company’s branding guidelines and marketing strategy.
• Track performance metrics of customer advocacy content to guide future initiatives and optimize messaging.

Qualifications

• Bachelor's degree in English, Communications, Marketing, or a related field.
• A minimum of 5 years of experience in writing and editing, preferably within a B2B technology or marketing environment.
• Strong portfolio demonstrating a range of writing styles and formats, including customer case studies and technical documentation.
• Exceptional editing skills with a keen eye for detail and a commitment to quality.
• Proficiency in using content management systems and collaboration tools, such as Google Workspace or Microsoft Office.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.

Technologies & Tools

This position will utilize various technologies and software tools, including but not limited to content management systems (CMS), document editing software (such as Google Docs and Microsoft Word), project management tools (like Asana or Trello), and analytics platforms to track performance. Familiarity with Salesforce or other CRM solutions is also advantageous for managing customer relationships and insights.

Ideal Candidates

The ideal candidate for this role will possess a passion for storytelling and a deep understanding of customer experience. They will be proactive, self-motivated, and possess a collaborative attitude, enabling them to work effectively across teams. An excellent communicator, they will demonstrate exceptional writing and editing skills with a strong attention to detail. A performance-driven approach, along with the ability to analyze and leverage customer insights for advocacy content, will set them apart as a key contributor to Cloudera's marketing initiatives.