100% Remote - Senior Paid Search Manager - $110,000 + Benefits – New York, NY

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by R2 Global, so some details may not match this job. The employer's own page has the real description.

Job Overview

R2 Global is seeking an experienced Senior Paid Search Manager, who will play a pivotal role in driving the success of our paid search campaigns in a fully remote capacity. The successful candidate will lead the strategy, execution, and optimization of search marketing initiatives across multiple platforms, ensuring that all campaigns are aligned with business objectives. This position requires a blend of analytical skill, creativity, and a deep understanding of digital marketing, as the Senior Paid Search Manager will collaborate with cross-functional teams to maximize ROI and enhance brand visibility.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to achieve business goals.
• Manage daily operations of PPC campaigns across platforms including Google Ads and Bing Ads.
• Conduct keyword research, competitive analysis, and A/B testing to optimize campaign performance.
• Analyze and report on the performance of campaigns, utilizing insights to make data-driven decisions.
• Supervise budget management and ensure adherence to financial guidelines.
• Collaborate with the creative team to develop compelling ad copy and landing pages.
• Train and mentor junior team members in best practices for paid search management.
• Stay updated on industry trends and changes in paid search algorithms to sustain optimal performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid search marketing with a proven track record of successful campaign management.
• Certifications in Google Ads and Bing Ads are highly preferred.
• Strong analytical skills with proficiency in using analytics tools like Google Analytics and reporting software.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a remote team environment.
• Strong organizational skills and the capacity to manage multiple projects simultaneously.

Technologies & Tools

The Senior Paid Search Manager will utilize a variety of technologies and tools to enhance the performance of campaigns. Key platforms include Google Ads and Bing Ads for managing paid search campaigns, alongside Google Analytics for tracking and reporting purposes. The use of Excel and other data visualization tools will also be essential for analyzing performance metrics and developing reports.

Ideal Candidates

Ideal candidates for the Senior Paid Search Manager position will possess a deep passion for digital marketing and a results-oriented mindset. They will exhibit exceptional problem-solving abilities and be proactive in identifying opportunities for optimization. Strong interpersonal skills, coupled with the ability to work independently in a remote setting, are essential. A successful candidate will also demonstrate adaptability to new technology and maintain a willingness to stay ahead of industry trends.