Account-Based Marketing Manager

About Our Client:

Rithum operates in the commerce network industry, focusing on improving collaboration among brands, suppliers, and retailers to deliver seamless e-commerce experiences. The organization addresses challenges in optimizing multi-channel operations, scaling product offerings, and enhancing margins. Trusted by over 40,000 companies, it manages commerce activities representing over $50 billion in annual gross merchandise volume, facilitating optimized consumer shopping journeys.

About the Opportunity:

The ACCOUNT-BASED MARKETING MANAGER leads targeted marketing strategies aimed at engaging priority accounts to drive pipeline creation and revenue growth. This role collaborates closely with Sales, Product Marketing, and Demand Generation to design personalized programs that influence buying groups and strengthen strategic relationships. The position emphasizes leveraging account insights and AI-enabled tools to achieve measurable business outcomes.

Responsibilities:

• Develop and execute account-based marketing strategies aligned with enterprise pipeline and sales priorities.
• Identify and prioritize target accounts and buying groups in collaboration with sales leadership.
• Design personalized engagement strategies for key accounts.
• Align regional ABM execution with global priorities and messaging.
• Implement multi-channel ABM programs including content, email, digital advertising, direct mail, executive engagement, webinars, and events.
• Create account-specific experiences to increase engagement and accelerate opportunities.
• Support account expansion through upsell and cross-sell campaigns.
• Manage vendor relationships and budgets related to direct mail and gifting strategies.
• Act as a strategic marketing partner to sales teams, using data and insights to inform strategies.
• Coordinate program execution and measurement with cross-functional teams.
• Track and analyze ABM performance to optimize campaign effectiveness.
• Utilize AI to enhance targeting, personalization, and campaign decisions.

Requirements:

• Minimum 5 years of B2B marketing experience, including account-based marketing.
• Experience partnering with sales teams in SaaS or technology environments.
• Experience supporting multiple geographies, business units, and product lines.
• Proficiency with ABM technology platforms such as 6sense or Demandbase.
• Experience with marketing automation and CRM tools like Marketo and Salesforce.
• Familiarity with AI tools to improve productivity and decision-making.
• Preferred: 8+ years marketing experience and a bachelor's degree in Marketing, Business, Communications, or related field.
• Preferred: Experience with enterprise account programs and high-growth SaaS or technology organizations.
• Strong skills in account targeting, buying-group engagement, communication, collaboration, and project management.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.