Affiliate Manager/Lead Generation (Digital Marketing Agency)

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Job Overview

Tapstone is seeking a dynamic Affiliate Manager/Lead Generation expert to join our thriving digital marketing agency. In this role, you will be responsible for developing and managing affiliate programs, forging strategic partnerships, and implementing lead generation strategies to drive business growth. You will leverage your expertise in digital marketing to enhance the performance of our campaigns, optimize existing partnerships, and identify new opportunities in the market. Your ability to analyze data and provide actionable insights will be crucial in achieving our clients' objectives and elevating our agency's profile.

Job Responsibilities

• Develop and execute affiliate marketing strategies to enhance brand presence and revenue.
• Recruit, onboard, and manage affiliate partners, ensuring a mutually beneficial relationship.
• Monitor affiliate performance and optimize campaigns to meet predetermined goals and KPIs.
• Analyze data and prepare reports on affiliate and lead generation performance metrics.
• Collaborate with the marketing team to create promotional materials and campaigns targeting affiliate partners.
• Negotiate commission structures and establish effective incentive programs for affiliates.
• Conduct market research to identify new affiliate opportunities and emerging trends in digital marketing.
• Ensure compliance with company policies and legal regulations in all affiliate marketing activities.
• Maintain communication with affiliates to address inquiries and resolve conflicts efficiently.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in affiliate marketing or lead generation, preferably within a digital marketing agency.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication and negotiation skills.
• Familiarity with affiliate platforms and marketing tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and project management skills.

Technologies & Tools

The Affiliate Manager/Lead Generation role at Tapstone will utilize a variety of technologies and tools to perform daily tasks effectively. Candidates are expected to have proficiency in affiliate marketing platforms (such as ShareASale or Impact), CRM software (like HubSpot or Salesforce), analytics tools (such as Google Analytics), and email marketing applications. Familiarity with project management software is also beneficial to streamline communication and track project progress.

Ideal Candidates

The ideal candidate for the Affiliate Manager/Lead Generation position at Tapstone is a goal-oriented professional with a strong entrepreneurial spirit. They should possess exceptional problem-solving skills and be adept at using data to drive decision-making. A successful candidate will have a keen eye for detail and a robust ability to build relationships with diverse stakeholders. If you are passionate about digital marketing, thrive in collaborative environments, and are excited about discovering innovative strategies to enhance affiliate partnerships, we encourage you to apply.