Amazon Senior Brand Ecommerce & PPC Manager - USA ONLY Remote

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Written by AI from the job title and company, not by Marketplace Maestro, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Brand Ecommerce & PPC Manager at Marketplace Maestro will be responsible for developing and executing strategies that enhance the brand's presence across Amazon's platform. This remote position entails a comprehensive understanding of performance marketing, encompassing Pay-Per-Click (PPC) advertising and a strong focus on optimizing product listings to drive sales and improve brand visibility. The selected candidate will collaborate with cross-functional teams, manage advertising budgets, and utilize analytical skills to monitor performance metrics, ensuring the overarching business objectives are met.

Job Responsibilities

• Develop and implement comprehensive ecommerce strategies for Amazon to enhance brand visibility and drive sales growth.
• Manage and optimize Paid Search campaigns, including defining budgets, keywords, ad copy, and targeting strategies.
• Conduct in-depth analysis of PPC campaigns and make data-driven recommendations to maximize ROI.
• Collaborate with marketing, sales, and product teams to ensure brand messaging is consistent and effective.
• Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of campaigns and initiatives.
• Stay updated with Amazon’s policies, tools, and best practices to ensure compliance and optimal campaign performance.
• Oversee A/B testing and multivariate testing to identify new opportunities for conversion rate optimization.
• Mentor junior team members, sharing knowledge about ecommerce strategies and PPC advertising best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in ecommerce management, particularly on the Amazon platform.
• Proven track record in managing and optimizing PPC campaigns with a strong analytical mindset.
• Strong understanding of Amazon's algorithms, policies, and tools.
• Exceptional written and verbal communication skills, with the ability to convey complex information clearly.
• Proficient in Google Analytics, Amazon Advertising, and relevant ecommerce software.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Senior Brand Ecommerce & PPC Manager will utilize various technologies and tools to enhance workflow efficiency and data analysis, including but not limited to Amazon Seller Central, Amazon Advertising Console, Google Analytics, SEMrush, and various A/B testing software. Proficiency in Excel or Google Sheets for data manipulation and reporting is essential.

Ideal Candidates

The ideal candidate for this position will be a detail-oriented and analytical professional with a passion for ecommerce and digital marketing. They should possess strong problem-solving skills and a proactive approach to identifying growth opportunities. A successful fit will demonstrate adaptability in a rapidly changing environment and a commitment to continuous learning and improvement within the field of ecommerce and PPC advertising.