Assistant Manager, Global Product Marketing - Merchandise & Promo

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Written by AI from the job title and company, not by Sol de Janeiro, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Assistant Manager, Global Product Marketing - Merchandise & Promo at Sol de Janeiro will play a pivotal role in supporting the development and execution of marketing strategies aimed at enhancing brand presence and driving revenue growth globally. This position requires a dynamic individual with a strong background in product marketing, research, and promotional activities. The successful candidate will collaborate closely with cross-functional teams to craft compelling marketing campaigns and ensure the cohesive representation of the brand across various platforms.

Job Responsibilities

• Assist in the development and execution of global marketing plans for merchandise and promotional initiatives.
• Conduct market research and analysis to identify trends, competitive landscape, and consumer insights that inform marketing strategies.
• Collaborate with product development teams to ensure alignment of marketing efforts with product launches.
• Support the creation of engaging marketing materials, including digital content, brochures, and promotional displays.
• Coordinate with external vendors and marketing agencies for campaign execution and production logistics.
• Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for improvement.
• Assist in managing the marketing budget, ensuring efficient allocation of resources for various campaigns.
• Participate in cross-functional meetings to ensure cohesive communication and collaboration across departments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in product marketing, preferably within the consumer goods or beauty industry.
• Strong understanding of global marketing strategies and consumer behavior.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Proficient in digital marketing tools and techniques, including social media and content creation.
• Outstanding communication and interpersonal skills, with the ability to work effectively in a team environment.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.

Technologies & Tools

The Assistant Manager, Global Product Marketing will utilize various technologies and tools to streamline marketing processes. Proficiency in software such as Microsoft Office Suite (Excel, PowerPoint, Word), digital marketing platforms (e.g., Google Analytics, Hootsuite), and customer relationship management (CRM) systems will be essential. Familiarity with design tools (e.g., Adobe Creative Suite) for developing marketing materials may also be advantageous.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical thinking, demonstrating the ability to develop innovative marketing strategies while effectively measuring their effectiveness. A proactive and results-oriented approach is essential, coupled with a passion for the beauty and cosmetic industry. Strong interpersonal skills and the ability to collaborate with various stakeholders will be critical for success in this role. The candidate should embody the values of Sol de Janeiro, showcasing enthusiasm and a commitment to promoting a vibrant and distinctive brand experience.