Associate Director of Product, Performance Marketing

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Written by AI from the job title and company, not by Luxury Presence, so some details may not match this job. The employer's own page has the real description.

Overview

The Associate Director of Product, Performance Marketing at Luxury Presence will play a critical role in driving the strategic development and execution of performance marketing initiatives across various platforms. This individual will oversee product innovation, collaborate with cross-functional teams, and leverage data analytics to optimize marketing efforts and elevate brand presence. The Associate Director will be responsible for managing the performance marketing team, ensuring effective execution of campaigns that align with business objectives, while maintaining a focus on measurable results and growth opportunities.

Job Responsibilities

• Develop and implement performance marketing strategies that enhance brand visibility and drive user engagement.
• Oversee the performance marketing team, providing guidance, mentorship, and support in executing marketing campaigns.
• Analyze, monitor, and report on campaign performance, utilizing insights to inform ongoing strategy and execution.
• Collaborate with product development and sales teams to align marketing efforts with overall business goals.
• Identify growth opportunities within digital marketing channels including PPC, SEO, email marketing, and social media.
• Manage the marketing budget, ensuring optimal allocation of resources across various initiatives.
• Conduct market research to understand trends, audience behavior, and competitive positioning.
• Foster relationships with external partners and vendors to enhance marketing efforts.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in product marketing or performance marketing roles.
• Proven track record of managing successful marketing campaigns with measurable outcomes.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent leadership and team-building abilities.
• Proficiency in digital marketing tools and platforms including Google Ads, Facebook Ads Manager, and marketing automation software.
• Exceptional communication and presentation skills.

Technologies & Tools

The Associate Director of Product, Performance Marketing will utilize a variety of technologies and tools integral to performance marketing efforts. These include Google Analytics for data analysis, Google Ads for performance campaigns, Facebook Ads Manager for social media outreach, and CRM systems like HubSpot or Salesforce for managing customer relationships. Familiarity with A/B testing tools and marketing automation platforms will also be essential to optimize and streamline marketing initiatives.

Ideal Candidates

The ideal candidate for the Associate Director of Product, Performance Marketing will possess a blend of analytical prowess and creative thinking. They will be data-driven, yet innovative, demonstrating an ability to develop novel marketing strategies that resonate with target audiences. Strong leadership qualities are essential, as the candidate will be responsible for fostering a cohesive team environment and empowering team members. The candidate should exhibit excellent communication skills, coupled with a collaborative spirit that thrives in a fast-paced, dynamic setting.