Channel Marketing Manager, Commercial

About this kind of role

What a Channel Marketing Manager, Commercial usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing programs to drive sales through indirect sales channels, such as distributors, resellers, and system integrators. Manages channel marketing budgets and tracks performance against goals, ensuring alignment with overall marketing strategies. Creates marketing collateral and sales enablement materials tailored for channel partners, and provides training and support to enhance their sales effectiveness. Collaborates with sales and product teams to understand market needs and develop targeted campaigns.

Tools and skills: Proficiency in marketing automation platforms, CRM software, Microsoft Office Suite, and strong analytical skills are generally required, alongside excellent communication and project management abilities.

Good fit for: Individuals with experience in B2B marketing and a strong understanding of channel sales models often thrive in this role.