Channel Marketing Manager - Demand Agency

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Nextiva, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Channel Marketing Manager - Demand Agency at Nextiva will play a pivotal role in driving the company's channel marketing strategy to increase market share and enhance brand visibility. This position encompasses the development and execution of innovative marketing initiatives tailored to channel partners, tracking their effectiveness and optimizing strategies based on performance metrics. The successful candidate will collaborate with cross-functional teams and external partners to develop promotional assets, campaigns, and training programs, ensuring alignment with Nextiva’s overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive channel marketing strategies aimed at supporting demand generation efforts.
• Create marketing collateral for channel partners to facilitate sales and enhance brand awareness.
• Manage relationships with channel partners, providing them with the necessary resources and support to achieve sales targets.
• Monitor and analyze campaign performance metrics to optimize marketing initiatives and report on ROI.
• Collaborate with internal teams to ensure cohesive messaging across marketing channels.
• Organize and conduct training sessions for channel partners to educate them on product offerings and marketing strategies.
• Assist in the identification and recruitment of new channel partners to expand Nextiva's distribution network.
• Stay updated on industry trends and competitive landscape to inform strategic decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in channel marketing or demand generation roles, preferably within the technology sector.
• Strong analytical skills, with an ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, capable of building relationships with diverse stakeholders.
• Proficient in marketing automation tools and customer relationship management (CRM) systems.
• Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Experience in developing marketing materials and managing campaigns across various digital platforms.

Technologies & Tools

The Channel Marketing Manager will leverage various technologies and tools to execute their responsibilities effectively. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics and Tableau. The use of project management software, such as Asana or Trello, will also be essential to streamline tasks and communication among team members and stakeholders.

Ideal Candidates

The ideal candidate for the Channel Marketing Manager - Demand Agency role at Nextiva will possess a results-driven mindset with a passion for developing strong partnerships. They should demonstrate creativity in marketing initiatives while being data-oriented in their approach to measure success. A proactive self-starter who is adaptable to change and is eager to learn will thrive in this dynamic environment. Additionally, strong leadership qualities and an aptitude for collaborative teamwork are essential for driving the success of channel initiatives.