Channel Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization is a global manufacturer of hot tubs, swim spas, saunas, and pool equipment, operating multiple brands with over four thousand employees worldwide. With more than 65 years of experience and a presence in countries including the United States, Canada, Mexico, Italy, the United Kingdom, France, Brazil, Chile, and Australia, the company delivers innovative wellness products to consumers.

About the Opportunity:

The CHANNEL MARKETING MANAGER role is responsible for managing and executing key channel marketing programs and strategic initiatives across the company's portfolio of brands and dealer network. This position supports field sales and dealer needs by leading program management and cross-functional projects, using data and analysis to optimize effectiveness and drive decision-making.

Responsibilities:

• Manage development, execution, and optimization of channel marketing programs and initiatives
• Lead projects from planning through execution with clear scope, timelines, and deliverables
• Coordinate with Sales, Marketing, Finance, IT, vendors, and stakeholders to maintain alignment and schedules
• Handle multiple programs simultaneously, addressing dependencies, risks, and opportunities
• Use data and analytics to evaluate initiatives and identify improvement areas
• Maintain KPIs, dashboards, and trackers for program performance visibility
• Translate insights into actionable recommendations for program decisions and field engagement
• Support business reviews and planning with data-driven analysis
• Act as liaison to field sales for program implementation and support
• Partner with sales to align programs with dealer and market needs
• Develop program communications, training, and sales enablement materials
• Collect feedback from field and dealers to improve program effectiveness
• Manage Retail Advantage Marketplace initiatives and dealer marketing programs
• Coordinate vendor relationships, program updates, and resources
• Manage invoice tracking, reconciliation, budgeting, accruals, forecasting, and financial processing
• Support customer and dealer loyalty initiatives, including coordination and engagement efforts
• Assist with additional channel marketing initiatives, communications, tools, and special projects

Requirements:

• Minimum 5 years of experience in channel marketing, marketing, program management, or related fields
• Proficient in Microsoft Excel and PowerPoint for data analysis and business insights
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• Proven ability to lead cross-functional projects and manage marketing programs from conception to optimization
• Strong project and program management skills managing multiple initiatives and stakeholders
• Business and financial acumen, including budget and invoice management
• Excellent written and verbal communication skills
• Ability to manage competing priorities with attention to detail

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.