Content Marketing Manager - AEO [SK-23990]

Aquent, a global leader in talent solutions, is thrilled to partner with an innovative organization at the forefront of digital communication and educational programming. This company is dedicated to shaping how information is discovered and consumed, driving impactful engagement through cutting-edge content strategies. We are seeking a visionary individual to join their team and significantly influence their market presence and audience connection. This is an exceptional opportunity to elevate brand messaging, drive strategic initiatives, and make a tangible difference in how critical educational content reaches its audience, directly impacting growth and visibility.

About The Opportunity

Step into a pivotal role where your expertise will directly shape the voice and visibility of groundbreaking educational programs. We are searching for a dynamic leader who will spearhead content marketing efforts, translating complex insights into compelling narratives that resonate across diverse platforms. You will be instrumental in defining strategic positioning, crafting multi-channel content that drives conversion, and dramatically enhancing organic search and Answer Engine Optimization (AEO) visibility across Large Language Models (LLMs). This role offers a unique chance to champion a brand, collaborate with cross-functional teams, and see your strategies come to life, making a profound impact on audience engagement and business success.

What You’ll Do

• Translate intricate competitive analysis and internal analytics into sharp, competitive value propositions that differentiate and elevate messaging.
• Design and execute multi-channel content plans specifically engineered to improve organic search rankings and boost AEO visibility across LLMs.
• Create high-quality, conversion-focused content directly, or produce comprehensive content briefs that empower internal writers and agency partners.
• Act as a brand ambassador, partnering with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor and analyze content performance, AEO placements, and search rankings in collaboration with analytics teams to refine and optimize content strategies for maximum impact.
  
  

What You’ll Bring

Must-Have Qualifications:

• 5–7 years of progressive experience in content marketing, demonstrating a track record of successful campaigns.
• Strong understanding and hands-on experience optimizing search performance, with a keen eye on emerging Answer Engine Optimization (AEO) dynamics for LLMs.
• Proven ability to craft compelling copy as a primary writer or seamlessly brief internal creative partners to achieve desired outcomes.
• Exceptional strategic thinking, with experience reviewing competitive intelligence and translating data into actionable, high-impact messaging campaigns.
  
  

Nice-to-Have Qualifications

• Experience within higher education, healthcare/nursing education, or subscription-based service marketing.