CRM Manager - Email Marketing Contractor (Remote) | WFH

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Position Overview

The CRM Manager - Email Marketing Contractor at Get It - Marketing is responsible for strategizing, executing, and optimizing email marketing campaigns to enhance customer engagement and retention. This role demands a deep understanding of customer relationship management (CRM) systems, along with the ability to segment audiences and drive personalized communications. The ideal candidate will leverage data analytics to enhance campaign performance, ensuring that marketing initiatives align with overall business objectives while fostering long-term relationships with customers.

Job Responsibilities

• Develop and implement email marketing strategies to meet company objectives.
• Segment customer lists based on behavior and preferences to ensure targeted campaigns.
• Create engaging email content that resonates with various customer segments.
• Analyze campaign performance metrics and optimize strategies accordingly.
• Collaborate with the marketing team to align email marketing efforts with broader marketing initiatives.
• Manage and maintain the CRM system to ensure data integrity and accuracy.
• Conduct A/B testing to improve email open rates, click-through rates, and user engagement.
• Stay updated on industry trends and best practices to continuously improve email marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or CRM management.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong analytical skills with the ability to derive insights from data.
• Excellent written communication skills and attention to detail.
• Knowledge of marketing automation and CRM tools.
• Familiarity with HTML/CSS for email template creation is a plus.

Technologies & Tools

The CRM Manager will utilize various technologies and tools, including but not limited to CRM software such as Salesforce, email marketing platforms like Mailchimp and Klaviyo, analytics tools such as Google Analytics, and design software for creating engaging email templates. Familiarity with automation tools like Zapier and proficiency in spreadsheet software like Microsoft Excel or Google Sheets for data management are also beneficial.

Ideal Candidates

Ideal candidates for the CRM Manager position possess a strategic mindset, strong organizational skills, and a passion for data-driven marketing. They should excel in a remote work environment, demonstrating excellent time management and self-discipline. A proactive attitude towards problem-solving and a commitment to continuous improvement in email marketing strategies will set successful applicants apart. Effective communicators who thrive in collaborative settings and can adapt quickly to changing business needs will find this role fulfilling.