Customer Marketing Manager, Retention & Advocacy

About this kind of role

What a Customer Marketing Manager, Retention & Advocacy usually does. The employer's own details are in the listing.

Typically does: This role focuses on keeping existing customers engaged and encouraging them to become advocates for the company. Responsibilities include developing and executing retention marketing campaigns, analyzing customer data to identify trends and opportunities, and managing loyalty programs. They often collaborate with sales, product, and customer service teams to improve the overall customer experience and reduce churn. Measuring the effectiveness of marketing initiatives and reporting on key performance indicators is also a core function.

Tools and skills: Proficiency in customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and strong communication and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for customer engagement, and experience in marketing or customer success often thrive in this position.