Digital and Social Media Specialist

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Peraton, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital and Social Media Specialist at Peraton will play a pivotal role in developing and implementing innovative digital marketing strategies that enhance our online presence and engage our target audiences. This position involves creating, curating, and managing content across various digital platforms, monitoring social media trends, and analyzing campaign performance to ensure alignment with organizational objectives. The specialist will collaborate with cross-functional teams to drive brand awareness and foster community engagement through effective communication and outreach initiatives.

Job Responsibilities

• Develop and execute comprehensive digital marketing plans that elevate brand visibility and engagement.
• Create and manage dynamic content for social media platforms, blogs, and websites.
• Monitor, analyze, and report on social media performance metrics to improve campaign strategies.
• Engage with online communities and respond to inquiries while promoting positive brand interactions.
• Stay updated on digital marketing trends and best practices to ensure innovative approaches are embraced.
• Collaborate with internal teams to align messaging and objectives across all communications.
• Support event marketing initiatives through digital outreach and promotion efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing or a related discipline, with a focus on social media management.
• Strong understanding of social media platforms and their respective audiences.
• Proficiency in digital marketing tools and analytics software (e.g., Google Analytics, Hootsuite, SEMrush).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills with the capacity to manage multiple projects simultaneously.

Technologies & Tools

The Digital and Social Media Specialist will utilize various technologies and software, including but not limited to, social media management tools like Hootsuite and Buffer, website analytics platforms such as Google Analytics, and content creation software like Adobe Creative Suite. Proficiency in customer relationship management (CRM) systems and email marketing platforms (e.g., Mailchimp, HubSpot) will also be advantageous in executing effective marketing campaigns.

Ideal Candidates

The ideal candidate for the Digital and Social Media Specialist role will possess a blend of creativity and analytical thinking, allowing for innovative content generation while effectively interpreting data to drive decisions. Strong interpersonal skills are essential for fostering relationships within the organization and engaging with external audiences. A proactive attitude, adaptability to change, and a passion for keeping up-to-date with digital marketing trends will contribute to success in this role. Candidates who thrive in a collaborative environment and are committed to achieving measurable results will find this position particularly rewarding.