Digital Campaign Manager

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. will play a pivotal role in orchestrating innovative digital marketing campaigns that drive engagement and enhance brand visibility. This position entails strategic planning, execution, and performance analysis of digital marketing initiatives. The ideal candidate will collaborate with cross-functional teams to maximize outreach through various digital channels while ensuring alignment with overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies and plans.
• Manage end-to-end digital campaigns across multiple channels, including social media, email, and display advertising.
• Analyze campaign performance metrics and generate detailed reports to inform future strategies.
• Collaborate with creative teams to produce engaging content that resonates with target audiences.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Assist in budget allocation and management for digital marketing initiatives.
• Utilize SEO best practices to optimize campaign visibility and engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or related roles.
• Proficient in using digital marketing tools such as Google Analytics, AdWords, and social media analytics platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Experience in managing budgets and evaluating ROI for digital campaigns.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and software to enhance campaign performance. These may include marketing automation platforms like HubSpot or Marketo, social media management tools such as Hootsuite or Sprout Social, and analytics tools like Google Analytics and Facebook Insights. Familiarity with CRM systems and project management software will also be advantageous in ensuring seamless campaign execution and communication across teams.

Ideal Candidates

The ideal candidates for the Digital Campaign Manager position are those who possess a blend of creativity and analytical thinking. They should be proactive, detail-oriented professionals who can navigate digital landscapes effectively. Strong interpersonal skills are essential for collaborating with diverse teams, coupled with the ability to adapt strategies based on evolving market conditions. A passion for digital marketing and staying abreast of industry developments will further enhance their capability to succeed in this dynamic role.