Digital Campaign Manager (Pipeline Posting)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. will be entrusted with the holistic management and execution of digital marketing campaigns. This role demands a high level of creativity and strategic thinking to develop integrated digital strategies that align with the company's objectives. The successful candidate will be responsible for planning, executing, and analyzing digital campaigns across various platforms, ensuring effective targeting and maximizing return on investment.

Job Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple platforms including social media, email, and display advertising.
• Collaborate with cross-functional teams to create engaging content and strategies that meet campaign objectives.
• Conduct market research and analyze trends to identify new opportunities for campaigns and promotions.
• Monitor and report on campaign performance metrics, adjusting strategies as needed to enhance effectiveness and ROI.
• Manage relationships with external vendors and partners to ensure seamless campaign execution.
• Stay up-to-date with industry trends and changes in digital marketing best practices to inform campaign strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management.
• Proficient in analytics tools (e.g., Google Analytics, SEMrush) and experience with campaign management software.
• Strong understanding of social media platforms and digital marketing trends.
• Exceptional verbal and written communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

In this role, the Digital Campaign Manager will utilize various technologies and tools to enhance campaign performance. Familiarity with content management systems (CMS), digital asset management tools, and CRM platforms is essential. Proficiency in advertising platforms such as Google Ads, Facebook Ads Manager, and email marketing software will be crucial for executing and analyzing campaigns effectively.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager position will exhibit a proactive and results-driven mindset. Strong analytical skills and a detail-oriented approach to managing campaigns are essential. Creativity, coupled with excellent project management abilities, will be key in developing compelling marketing strategies. Additionally, effective communication and collaboration skills are crucial for working within a team environment and establishing robust relationships with stakeholders.