Digital Campaign Manager - Remote | WFH

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Job Overview

The Digital Campaign Manager will play a pivotal role at Get It Recruit - Hospitality by designing, executing, and overseeing innovative digital marketing campaigns that increase brand awareness and drive engagement across various digital channels. This remote position requires a strategic thinker with a deep understanding of digital marketing trends to lead initiatives that resonate with the target audience in the hospitality industry. The manager will collaborate with cross-functional teams to optimize campaigns based on performance metrics and evolving market trends, ensuring that key performance indicators are met and exceeded.

Job Responsibilities

• Develop, manage, and execute comprehensive digital marketing campaigns targeting different segments within the hospitality sector.
• Utilize data analytics to assess campaign performance and identify opportunities for optimization and improvement.
• Collaborate with creative teams to design attention-grabbing digital content, including graphics, videos, and copy.
• Manage digital advertising budgets, and effectively allocate resources to maximize campaign effectiveness.
• Monitor industry trends and competitor activities to stay ahead in the digital marketing landscape.
• Conduct A/B testing to deliver data-driven insights and actionable recommendations for future campaigns.
• Coordinate with SEO and PPC specialists to enhance the visibility of campaigns across various platforms.
• Prepare and present performance reports to stakeholders highlighting successes, challenges, and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 3 years of experience in digital marketing or campaign management, preferably within the hospitality industry.
• Strong understanding of digital marketing tools and techniques, including social media, email marketing, SEM, and SEO.
• Proficiency with data analytics platforms (e.g., Google Analytics, social media insights).
• Exceptional communication and interpersonal skills to effectively collaborate with diverse teams.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Demonstrated ability to analyze data and derive actionable insights that drive business outcomes.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and tools to effectively execute and monitor campaigns. These include digital marketing platforms like Google Ads, social media management tools (e.g., Hootsuite, Buffer), email marketing software (e.g., Mailchimp, SendGrid), and analytics tools (e.g., Google Analytics, HubSpot). Familiarity with content management systems (CMS) and graphic design software such as Adobe Creative Suite can also enhance campaign development and execution.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager position is a highly motivated, results-oriented individual who thrives in a dynamic work environment. They possess a creative mindset coupled with analytical skills, allowing them to craft engaging marketing strategies while effectively interpreting data to guide decision-making. Additionally, excellent team collaboration abilities and a proactive approach to problem-solving will contribute to their success in this role, as they will frequently interact with various departments to achieve overarching business objectives.