Digital Campaign Marketing Manager

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Written by AI from the job title and company, not by Rackspace Technology, so some details may not match this job. The employer's own page has the real description.

Overview

As a Digital Campaign Marketing Manager at Rackspace Technology, you will play a pivotal role in shaping and executing our digital marketing strategies. This position involves planning, executing, and optimizing multi-channel digital marketing campaigns that drive brand awareness, customer acquisition, and retention. You will work collaboratively with cross-functional teams, leveraging data analytics to inform strategic decisions and enhance campaign performance while ensuring alignment with overall business goals.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns that align with Rackspace Technology's objectives.
• Manage and optimize performance across various digital channels, including social media, email, search engines, and display advertising.
• Conduct market research and competitor analysis to identify trends and insights that drive campaign strategy.
• Analyze campaign performance metrics and provide actionable recommendations to improve engagement and conversion rates.
• Collaborate with content creators and designers to produce compelling marketing materials, including ads, landing pages, and email communications.
• Oversee budget management for digital campaigns and ensure effective allocation of resources.
• Stay updated on industry trends, best practices, and emerging technologies to leverage for campaign innovation.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in a managerial role.
• Proven expertise in using digital marketing tools and platforms, including Google Ads, Google Analytics, and social media advertising.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management abilities with a track record of delivering campaigns on time and within budget.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.

Technologies & Tools

The Digital Campaign Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. Key tools include marketing automation software such as HubSpot or Marketo, analytics platforms like Google Analytics, content management systems (CMS) for web content, and social media management tools such as Hootsuite or Buffer. Familiarity with SEO tools and customer relationship management (CRM) systems will also be essential in this role.

Ideal Candidates

The ideal candidate for the Digital Campaign Marketing Manager position will possess a strong blend of creativity and analytical thinking. They should be proactive, results-driven, and possess excellent leadership skills, with a penchant for collaboration. A natural problem-solver, the candidate should be adaptable and capable of thriving in a fast-paced environment. Strong interpersonal skills and a passion for digital marketing trends will further enhance their fit for this role at Rackspace Technology.