Digital Marketing & Content Manager

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Written by AI from the job title and company, not by The Folklore Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing & Content Manager at The Folklore Group is responsible for shaping the online presence and brand identity through strategic digital marketing initiatives and engaging content creation. This role requires a blend of creative thinking and analytical skills to enhance the company's reach and engagement across various digital channels. The ideal candidate will lead the digital marketing strategy, oversee the content calendar, and work collaboratively with cross-functional teams to drive brand awareness and customer acquisition.

Job Responsibilities

• Develop and implement a comprehensive digital marketing strategy that aligns with the company’s business objectives.
• Create, curate, and manage engaging content across all digital platforms, including websites, blogs, and social media channels.
• Analyze and report on digital marketing metrics to assess the effectiveness of campaigns and adjust strategies as needed.
• Collaborate with design and branding teams to ensure cohesive messaging and visual alignment across all platforms.
• Oversee SEO efforts, including keyword research, content optimization, and performance tracking to improve organic search rankings.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media.
• Stay updated on digital marketing trends and best practices, integrating innovative techniques into campaigns.
• Work closely with sales teams to align marketing efforts and ensure lead generation efforts convert into sales opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing and content management.
• Proven track record of successful digital marketing campaigns and content creation.
• Strong understanding of SEO principles and best practices.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, and social media management platforms.
• Exceptional written and verbal communication skills, with attention to detail.
• Ability to analyze data and provide actionable insights to inform decision-making.

Technologies & Tools

The Digital Marketing & Content Manager will utilize an array of digital tools and technologies to execute marketing strategies effectively. Key software may include content management systems (CMS) such as WordPress, graphic design tools like Adobe Creative Suite, email marketing platforms like Mailchimp, and analytics tools such as Google Data Studio. Familiarity with CRM software and marketing automation tools will also be beneficial to streamline communication and lead nurturing processes.

Ideal Candidates

Ideal candidates for the Digital Marketing & Content Manager position will possess a unique blend of creativity, analytical prowess, and strategic insight. They should be proactive and adaptable, with the ability to thrive in a fast-paced environment. Strong interpersonal skills and a collaborative spirit are essential, as the role will require working across various teams to achieve common goals. A passion for storytelling and digital innovation will further distinguish the ideal candidate, aligning with The Folklore Group's commitment to authenticity and excellence in digital marketing.