Digital Marketing Director | $130K-$160K + Flexibility | High-Growth Sales Training Academy - Remote |

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Job Overview

The Digital Marketing Director at Get It Recruit will spearhead our marketing initiatives, leveraging innovative digital strategies to drive brand growth and sales performance within our high-growth sales training academy. The individual will collaborate cross-functionally with sales and content teams, developing and executing comprehensive marketing plans that enhance customer engagement and lead generation. This role offers flexibility, a competitive compensation package, and the opportunity to make a significant impact in a dynamic virtual environment.

Job Responsibilities

• Develop and implement data-driven digital marketing strategies to increase brand awareness and elevate sales opportunities.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
• Oversee the creation and management of all digital marketing channels including social media, email, search engine optimization (SEO), and pay-per-click (PPC) campaigns.
• Analyze market trends and consumer behavior to inform strategic direction and optimize marketing efforts.
• Monitor and report on the effectiveness of marketing campaigns, making adjustments as necessary based on performance metrics.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
• Collaborate with sales and product development teams to align marketing efforts with overall business goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of successfully developing and executing digital marketing strategies that drive sales and engagement.
• Strong analytical skills with the ability to leverage data to make informed decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with digital marketing tools and platforms, including Google Analytics, HubSpot, and social media management software.
• Strong understanding of SEO, PPC, content marketing, and social media strategies.

Technologies & Tools

The Digital Marketing Director will utilize a variety of digital marketing technologies and tools to effectively carry out their responsibilities. This includes software such as Google Analytics for performance tracking and reporting, HubSpot for inbound marketing campaigns, social media management tools like Buffer or Hootsuite for scheduling and analytics, and Adobe Creative Suite for content creation. Familiarity with CRM systems is also crucial for integrating marketing efforts with sales activities.

Ideal Candidates

Ideal candidates for the Digital Marketing Director position will possess a strategic mindset paired with a creative flair, allowing them to drive impactful marketing strategies in a fast-paced environment. They should be results-oriented, with a strong focus on metrics and analytics, and demonstrate a passion for digital marketing trends and emerging technologies. A collaborative spirit and strong leadership abilities are essential, as this role requires coordination across various teams to ensure cohesive brand messaging and achieving organizational goals.