Digital Marketing Manager - Oncology Marketing (Remote)

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Written by AI from the job title and company, not by Myriad Genetics, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager - Oncology Marketing at Myriad Genetics is responsible for developing and executing innovative digital marketing strategies to enhance the visibility and reach of oncology-related products and services. The role encompasses managing integrated campaigns across multiple channels, analyzing market trends, and leveraging data-driven insights to optimize performance. This position involves collaboration with cross-functional teams to ensure alignment with overarching business goals and deliver exceptional value to our customers in the oncology field.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on oncology products.
• Manage and optimize digital marketing campaigns across various platforms including SEO, SEM, social media, and email marketing.
• Conduct market research to identify trends and insights, using this information to enhance campaign performance.
• Collaborate with product management and sales teams to align marketing efforts with business objectives and customer needs.
• Analyze campaign performance metrics and report on effectiveness and ROI to stakeholders.
• Oversee content creation and ensure messaging aligns with brand standards and targeted customer segments.
• Maintain current knowledge of digital marketing trends and best practices, particularly in the healthcare and oncology sectors.
• Manage budgets for digital marketing initiatives and ensure cost-effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on healthcare or oncology preferred.
• Strong understanding of digital marketing channels and tools, including SEO, PPC, social media, and content marketing.
• Proven track record of managing successful marketing campaigns and achieving measurable results.
• Excellent analytical skills with experience in interpreting data and making data-driven decisions.
• Strong project management skills and the ability to handle multiple priorities in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Experience with marketing automation and CRM tools.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools including Google Analytics, Google Ads, Hootsuite, HubSpot, and Salesforce. Familiarity with content management systems (CMS), email marketing software, and social media advertising platforms is also essential for executing effective marketing strategies. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) will be important for reporting and presentations.

Ideal Candidates

The ideal candidate for this position will possess a deep understanding of the oncology landscape and an unwavering passion for improving patient outcomes through innovative marketing solutions. They will demonstrate strong leadership qualities, adaptability, and a collaborative spirit while working within diverse teams. Exceptional problem-solving abilities and a proactive approach to overcoming challenges are crucial. Candidates should also exhibit creativity and a customer-centric mindset, driving efforts that resonate with healthcare professionals and patients alike.