Digital Marketing Manager - SEM & Paid Social

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Written by AI from the job title and company, not by Axiom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager - SEM & Paid Social at Axiom will play a pivotal role in developing and executing effective advertising strategies across search engines and social media platforms. The successful candidate will be responsible for optimizing current campaigns, managing budgets, analyzing performance metrics, and conducting A/B testing to enhance user engagement and conversion rates. This position requires a data-driven approach to create innovative marketing solutions that not only meet business objectives but also resonate with our target audience.

Job Responsibilities

• Develop and implement SEM and paid social media strategies to drive traffic and conversion across platforms.
• Conduct keyword research and competitive analysis to inform campaign strategies and budget allocation.
• Manage and optimize performance across Google Ads, Facebook Ads, and other paid media channels.
• Monitor, analyze, and report on campaign performance using key performance indicators (KPIs) to optimize results.
• Collaborate with creative teams to design engaging ad copy and visuals that meet branding standards.
• Stay current with industry trends and platform updates to ensure effective campaign execution.
• Lead A/B testing initiatives to refine targeting and messaging.
• Develop and maintain documentation on campaign optimizations and strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on SEM and paid social advertising.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant marketing tools.
• Strong analytical skills with experience in Google Analytics and social media analytics platforms.
• Exceptional communication and project management skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Certifications in Google Ads and Facebook Blueprint are a plus.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and tools to perform their duties effectively. This includes advanced advertising platforms such as Google Ads and Facebook Ads Manager, analytics tools like Google Analytics and HubSpot, project management software such as Trello or Asana, and data visualization tools for reporting and insights. Familiarity with SEO tools like SEMrush or Moz may also be beneficial for campaign integration.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position will possess a strong combination of analytical prowess, creativity, and strategic thinking. They should be proactive problem solvers with the ability to adapt to rapidly changing environments. Strong collaboration skills and the ability to communicate complex concepts in an accessible manner are crucial for engaging cross-functional teams. Candidates should demonstrate a passion for digital marketing and a commitment to driving results through innovative strategies.