Digital Marketing Manager

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Written by AI from the job title and company, not by The News Literacy Project, so some details may not match this job. The employer's own page has the real description.

Overview

The News Literacy Project is seeking a highly skilled and passionate Digital Marketing Manager to develop and implement comprehensive digital marketing strategies that align with our mission of promoting news literacy. The ideal candidate will possess a strong understanding of digital marketing trends, tools, and strategies in order to drive engagement and awareness across various platforms. You will collaborate closely with cross-functional teams to enhance our brand presence, elevate our campaigns, and effectively communicate our initiatives to diverse audiences.

Job Responsibilities

• Develop, implement, and manage digital marketing campaigns to increase engagement and brand awareness.
• Oversee social media strategies and ensure alignment with overall marketing goals.
• Conduct market research to identify trends, insights, and opportunities for growth.
• Analyze and report on campaign performance metrics, providing recommendations for improvement.
• Collaborate with content creators to produce engaging digital content across multiple platforms.
• Manage email marketing campaigns, including strategy, content development, and execution.
• Optimize website and landing pages for SEO to improve organic search visibility.
• Work with external vendors and agencies to support digital marketing initiatives as necessary.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing roles.
• Strong knowledge of SEO, PPC, social media marketing, and email marketing best practices.
• Proficient in using analytics tools such as Google Analytics, SEMrush, and social media insights.
• Exceptional written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Familiarity with Content Management Systems (CMS) such as WordPress.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to effectively execute marketing strategies. These include marketing automation platforms, content management systems like WordPress, social media management tools such as Hootsuite, email marketing platforms like Mailchimp, data analytics software including Google Analytics, and SEO optimization tools such as Moz and SEMrush. Familiarity with graphic design tools like Adobe Creative Suite will also be beneficial for creating visually appealing marketing materials.

Ideal Candidates

The ideal candidate will exhibit a strong passion for promoting news literacy and have a keen understanding of the digital landscape. They will possess a creative mindset coupled with analytical skills, allowing for data-driven decision-making. Strong interpersonal skills are essential, as this role requires collaboration across various teams. A proactive and self-motivated individual who thrives in a fast-paced environment will excel in this position. Additionally, a commitment to staying current with industry trends and embracing innovative marketing techniques will be invaluable.