Digital Marketing Specialist

Company Description InnovTouch Technologies is a technology and digital solutions company focused on helping organizations enhance their online presence and business performance. Based in Chennai, the company works with clients across industries to deliver web, mobile, and digital marketing services tailored to their needs. InnovTouch emphasizes innovation, quality, and client-centric solutions, encouraging team members to contribute ideas and grow their skills. The work environment supports collaboration, continuous learning, and the use of modern tools and practices to drive measurable results.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Chennai. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and email to increase brand visibility and lead generation. Daily responsibilities include creating and managing social media content, coordinating online promotions, monitoring web analytics, and preparing performance reports. The role also involves collaborating with designers and developers to ensure campaigns align with brand guidelines, conducting market and competitor research, and recommending data-driven improvements to digital strategies. The specialist will work closely with internal teams and clients to ensure campaigns meet objectives and deliver measurable outcomes.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience managing multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing, including content planning, publishing, and engagement management.
• Candidates should possess skills in Web Analytics, with the ability to interpret data and optimize campaigns based on performance metrics.
• Candidates should possess effective Communication skills, including clear written and verbal communication for internal and client interactions.
• Knowledge of SEO/SEM, email marketing tools, and marketing automation platforms is beneficial.
• Experience with Google Analytics, Facebook Ads Manager, Google Ads, or similar tools is an advantage.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Ability to work collaboratively on-site in Chennai, manage multiple projects, and meet deadlines in a fast-paced environment.