Digital Operations Specialist

Overview

Visit Florida Keys is seeking a personable, tech-savvy Digital Operations Specialist to support partnership operations, digital platforms, and emerging technology initiatives. This role combines hands-on systems management with responsive customer service, helping internal teams and tourism partners navigate digital tools, maintain accurate information, and keep projects moving.

The ideal candidate is organized, detail-oriented, and comfortable explaining technology in approachable terms. Strong communication, problem-solving, and follow-through are essential, along with curiosity and a willingness to learn new tools in AI, reporting, and tourism technology. Working closely with multiple departments, this role supports the day-to-day management of partner and event data, digital tools, reporting initiatives, and tourism technology platforms.

At Visit Florida Keys, we pride ourselves on delivering exceptional service with the highest integrity to meet the needs of the Monroe County Tourist Development Council, the tourism industry, and the public. Join our team to make a lasting positive impact on one of the world’s most treasured destinations!

Duties & Responsibilities:

Partnership & Program Support

• Assist with partner onboarding by collecting, organizing, and verifying business information, assets, and related documentation.
• Community event calendar management
• Support partner communications and route requests to appropriate team members.
• Maintain accurate partner listings, images, videos, copy, and digital assets across organizational platforms.
• Support partnership programs, sponsorships, tourism initiatives, and community projects by tracking timelines, deliverables, and participation.
• Prepare presentations, reports, partner materials, and internal documentation.

Digital Platform & Technology Support

• Under the guidance of the Digital Operations Manager and Vice President of Partnerships, support updates and maintenance across websites, CRM tools, partner portal, AI tools, content management systems, and internal dashboards.
• Email Marketing support
• Agency support for booking engine and UGC platform
• Test new digital tools, workflows, integrations, and pilot programs while documenting feedback and issues.
• Support reporting, data collection, and analysis related to digital engagement, operational performance, and tourism initiatives.

Project Coordination & Cross-Team Collaboration

• Track tasks, deadlines, and priorities across multiple projects and operational initiatives.
• Coordinate meeting logistics, notes, follow-ups, and action items.
• Support logistics for trainings, workshops, meetings, events, and community programs.
• Work closely with marketing, sales, PR, communications, finance, research, and administrative teams to support project execution and operational alignment.
• Identify opportunities to improve systems, workflows, reporting processes, and operational efficiency.
• Participate in team meetings and contribute ideas for improving partner and organizational experiences.

Qualifications

• Bachelor’s degree in marketing, communications, business, hospitality, information systems, tourism, or a related field (or equivalent professional experience).
• 1–3 years of experience in operations, partnerships, marketing, tourism, technology support, project coordination, analytics, or related fields preferred.
• Strong organizational skills with excellent attention to detail and follow-through.
• Comfortable working with Airtable, CRM systems, AI tools, spreadsheets, content management systems, Microsoft 365, GA4, SharePoint, Teams, and other cloud-based collaboration platforms.
• A growth mindset, open to coaching and feedback.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Ability to learn new systems, tools, and operational processes quickly.
• Team-oriented, proactive, adaptable, and solution-focused.

Preferred Skills & Interests

• Experience with Airtable, CRM systems, email platforms, UGC platforms, CMS platforms, operational databases, reporting platforms, or project management tools.
• Interest in AI tools, automation, workflow optimization, digital innovation, tourism technology, or operational systems development.
• Interest in tourism, destination marketing, partnerships, research, or community programs.
• Willingness to pursue ongoing professional development related to operational technology, analytics, and emerging digital tools.

Working Conditions

• Prolonged periods of sitting, computer use, and keyboarding.
• Multiple concurrent projects with shifting priorities and deadlines.
• Regular interaction with internal teams, external partners, vendors, and community stakeholders.
• Open office environment with regular activity and collaboration.
• Occasional travel or attendance at events may be required.

Hours of Work & Location

• This position offers a hybrid work option, requiring at least 2-3 days per week in the Islamorada office.
• Workweeks are five days, Monday to Friday, ~8 hours per day, typically from 9:00 a.m. to 5:00 p.m.
• Occasional evenings, weekends, or holidays may be required based on business needs.

What We Offer

• A collaborative, mission-driven work environment in one of the world’s most iconic destinations.
• Opportunities for mentorship, learning, and professional development across partnerships, tourism operations, AI, analytics, and digital systems.
• Support for ongoing training and certification development related to Airtable systems, AI tools, operational platforms, analytics, and tourism technology.
• Hands-on exposure to innovative tourism technology, visitor data initiatives, and emerging digital platforms.
• A competitive benefits package including health insurance, paid leave, and retirement savings.
• The opportunity to help shape operational excellence, innovation and data-driven decision-making within destination marketing and tourism promotion.

Visit Florida Keys is an equal opportunity employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates.