Director, Digital Paid Media Marketing - Remote

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Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Digital Paid Media Marketing at UnitedHealthcare is responsible for strategizing, executing, and optimizing paid media campaigns across various digital platforms to enhance brand presence, drive customer acquisition, and improve overall marketing effectiveness. This role requires a blend of analytical skills, creative thinking, and team leadership to manage a highly skilled marketing team while collaborating with cross-functional departments. The successful candidate will oversee budget allocation, performance measurement, and technological implementation to ensure that digital paid media strategies align with business objectives and deliver measurable results.

Job Responsibilities

• Lead the development and execution of comprehensive digital paid media strategies across various platforms.
• Oversee budget management and allocation for multiple campaigns to optimize ROI.
• Analyze performance data and market trends to provide actionable insights and recommendations.
• Collaborate with internal teams such as content, creative, and sales to align campaigns with overall marketing goals.
• Manage vendor relationships and negotiate contracts to secure the best advertising rates and services.
• Monitor and report on campaign performance metrics, adjusting strategies as needed for maximum effectiveness.
• Stay informed about industry trends and emerging technologies to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 5 years focusing on paid media.
• Proven track record of managing large-scale digital marketing campaigns with significant budgets.
• Strong analytical skills with the ability to derive insights from complex data.
• Excellent leadership and team management abilities, with experience mentoring staff.
• Proficiency with digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong communication and presentation skills, capable of communicating strategies to varied audiences.

Technologies & Tools

The Director of Digital Paid Media Marketing will utilize a suite of technologies and tools to implement and assess digital marketing strategies effectively. Key technologies include Google Ads, Facebook Ads Manager, programmatic advertising platforms, marketing automation software, and various analytics and reporting tools such as Google Analytics and Tableau. Familiarity with social media management tools and CRM systems will also be essential for the successful execution and monitoring of campaigns.

Ideal Candidates

Ideal candidates for this position will possess strong strategic thinking capabilities along with a creative mindset tailored for digital marketing. They should exhibit excellent communication skills, enabling them to articulate strategies effectively across teams and to stakeholders. A proactive and results-driven approach, with the ability to adapt to changing market conditions, will make the successful candidate thrive in this dynamic environment. Demonstrating a passion for innovation and staying ahead of digital marketing trends is crucial for ensuring the growth and success of UnitedHealthcare’s digital initiatives.