Director, Marketing Operations & Analytics (US or Canada Remote)

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Written by AI from the job title and company, not by StackAdapt, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Marketing Operations & Analytics at StackAdapt will play a pivotal role in shaping the strategic direction of our marketing efforts by leveraging data analytics and operational excellence. This position will be responsible for managing a team that drives the integration of marketing operations with analytics to optimize campaign performance, enhance customer insights, and elevate the overall marketing strategy. By collaborating with cross-functional teams, this role will ensure that marketing initiatives align with business goals while showcasing the value of data-driven decision-making.

Job Responsibilities

• Lead and manage marketing operations, including process optimization, budgeting, and resource allocation.
• Oversee the development and implementation of a robust analytics framework, enabling informed decision-making across marketing initiatives.
• Collaborate with cross-functional teams to align marketing strategies with business objectives and optimize campaign performance.
• Drive the identification and implementation of marketing technologies that enhance operational efficiency and data accuracy.
• Analyze market trends and performance metrics, generating actionable insights for continuous improvement.
• Establish and maintain key performance indicators (KPIs) to assess marketing effectiveness and ROI.
• Mentor and develop a high-performing team of marketing analysts and operations specialists.
• Present analytical findings and strategic recommendations to executive leadership, facilitating data-driven discussions.

Qualifications

• A Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in marketing operations and analytics, with a proven track record in a leadership role.
• Strong analytical skills with deep knowledge of data modeling, reporting, and performance measurement.
• Proficiency in marketing automation platforms, CRM systems, and data visualization tools, such as Tableau or Google Data Studio.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.
• Demonstrated experience in project management and the ability to prioritize effectively in a fast-paced environment.

Technologies & Tools

The role of Director, Marketing Operations & Analytics will involve the use of various technologies and tools to facilitate marketing strategies and data analysis. Candidates should be familiar with marketing automation tools such as HubSpot or Marketo, customer relationship management (CRM) platforms like Salesforce, and data analytics software including Google Analytics. Proficiency in business intelligence tools such as Tableau, Microsoft Power BI or similar applications is also essential for this role.

Ideal Candidates

The ideal candidates for this position are strategic thinkers who possess a strong analytical mindset combined with a passion for data-driven marketing. They should have proven leadership capabilities, with experience in managing diverse teams and fostering a culture of innovation and collaboration. Additionally, successful candidates will demonstrate strong problem-solving skills, adaptability to a dynamic work environment, and the ability to communicate complex data insights effectively to stakeholders at all levels within the organization.