Director of Marketing Data Solutions - Remote

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Written by AI from the job title and company, not by UnitedHealthcare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Marketing Data Solutions at UnitedHealthcare will play a crucial role in shaping the data-driven marketing strategy of the organization. This position involves leading a team that develops innovative marketing insights, leveraging advanced analytics to drive business decisions, and enhancing marketing performance. The ideal candidate will work closely with various departments to ensure that the marketing initiatives are data-centric and aligned with corporate objectives, ultimately leading to improved customer engagement and satisfaction.

Job Responsibilities

• Develop and implement comprehensive marketing data strategies to support overall business goals.
• Lead a team of data analysts and marketing professionals in conducting market research and data analysis.
• Utilize data analytics tools to identify trends, insights, and opportunities for marketing optimization.
• Collaborate with cross-functional teams to align marketing initiatives with product development and sales strategies.
• Establish KPIs to measure the effectiveness of marketing campaigns and present findings to senior management.
• Oversee the integration of data solutions within the marketing ecosystem and ensure proper data governance.
• Drive innovation by exploring new technologies and methodologies for data collection and analysis.
• Manage budgets and resources for marketing data projects, ensuring timely delivery of insights.

Qualifications

• Master’s degree in Marketing, Data Science, Business Administration, or a related field.
• A minimum of 10 years of experience in marketing analytics, data management, or a related area.
• Proven experience in leadership roles, preferably in a healthcare or insurance environment.
• Strong proficiency with data analytics tools such as SQL, R, Python, and visualization software (e.g., Tableau, Power BI).
• Excellent analytical, problem-solving, and project management skills.
• Exceptional communication and interpersonal skills, with the ability to influence at all levels of the organization.
• Experience with CRM and marketing automation systems is a plus.

Technologies & Tools

The Director of Marketing Data Solutions will utilize various technologies and tools to optimize data collection and analysis, including but not limited to Customer Relationship Management (CRM) systems, marketing automation platforms, and advanced analytics software. Proficiency in SQL, R, Python, and data visualization tools like Tableau or Power BI will be essential for success in this role. The candidate will also engage with data governance solutions to ensure compliance and data integrity across marketing initiatives.

Ideal Candidates

The ideal candidate for this position is characterized by a strategic mindset and a strong sense of analytical curiosity. They should possess exceptional leadership qualities, enabling them to inspire and guide a multifaceted team towards achieving marketing goals. A passion for leveraging data to provide actionable insights, combined with a comprehensive understanding of marketing best practices, is essential. Furthermore, adaptability to the fast-paced healthcare market and a commitment to innovative problem-solving will be key traits that contribute to their success in enhancing marketing performance at UnitedHealthcare.