Director of Performance & Ecommerce Marketing

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Written by AI from the job title and company, not by Story Cannabis, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Performance & Ecommerce Marketing at Story Cannabis is a pivotal leadership role responsible for shaping the strategic vision and execution of performance-driven marketing initiatives within the ecommerce sector. The ideal candidate will leverage data analytics, innovative marketing techniques, and a deep understanding of consumer behavior to optimize the online customer journey, drive brand engagement, and accelerate revenue growth. This position requires collaboration across multiple departments to ensure that marketing efforts align with business objectives and enhance the overall customer experience.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to maximize online sales and customer acquisition.
• Analyze and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, email marketing, and affiliate marketing.
• Oversee the ecommerce platform's overall performance, ensuring a seamless user experience and effective merchandising strategies.
• Monitor key performance indicators (KPIs) and metrics to assess campaign performance, making data-driven decisions for continuous improvement.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations to foster a high-performing culture.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment and maximize marketing impact.
• Stay updated on industry trends, emerging technologies, and best practices to enhance the company's performance marketing efforts.
• Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment (ROI).

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience (7+ years) in performance marketing, particularly within the ecommerce landscape.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, SEMrush, and various A/B testing platforms.
• Demonstrated success in developing and executing performance-driven marketing strategies that enhance customer acquisition and retention.
• Excellent leadership, communication, and team management skills.
• Proficiency in CRM software and marketing automation tools.
• Knowledge of SEO best practices and digital marketing trends.

Technologies & Tools

In this role, the Director of Performance & Ecommerce Marketing will utilize various technologies and tools to drive digital marketing success. Key platforms include Google Analytics for data analysis, marketing automation tools like HubSpot or Marketo, social media advertising platforms, and ecommerce management systems such as Shopify or Magento. Familiarity with CRM systems and A/B testing tools will also be essential for optimizing campaigns and improving the customer experience.

Ideal Candidates

The ideal candidates for this position will be innovative thinkers who possess an analytical mindset and a passion for performance marketing. They should embody strong leadership qualities, inspiring teams to exceed targets while cultivating a collaborative work environment. Excellent problem-solving skills, strategic vision, and adaptability to change are critical for success in this fast-paced industry. A customer-centric approach, combined with the ability to translate complex data into actionable insights, will make candidates stand out in this role.