Director of Performance Marketing (advertising) Remote

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Written by AI from the job title and company, not by Swooped, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Director of Performance Marketing at Swooped will oversee and implement our advertising strategies aimed at maximizing our online presence and customer acquisition. This leadership role requires a data-driven approach to optimize marketing campaigns across various channels. The successful candidate will lead a dynamic team, analyze performance metrics, and develop innovative marketing initiatives to enhance our brand awareness and drive revenue growth. Additionally, they will collaborate closely with cross-functional teams to ensure alignment with business objectives and customer needs.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies that align with Swooped's strategic goals.
• Lead, mentor, and motivate a team of marketing professionals to achieve high performance and continuous improvement.
• Analyze and optimize campaigns across multiple channels, including search engine marketing (SEM), social media, and display advertising.
• Manage budgets effectively and allocate resources efficiently for maximum ROI on advertising spends.
• Monitor performance metrics and provide insightful reports to executive leadership on campaign success and opportunities for improvement.
• Stay abreast of industry trends and competitive landscape to innovate and evolve Swooped's marketing approach.
• Collaborate with product and sales teams to create go-to-market strategies that enhance customer engagement and growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• At least 7 years of experience in performance marketing or digital marketing, with a focus on advertising.
• Proven track record of successfully leading marketing teams and driving measurable results.
• Strong understanding of attribution models, A/B testing, and analytics tools.
• Proficiency in Google Analytics, SEMrush, or similar analytics platforms.
• Exceptional communication and leadership skills, with the ability to influence and engage stakeholders at all levels.
• Analytical mindset with a passion for data-driven decision making.

Technologies & Tools

The Director of Performance Marketing will utilize various technologies and tools to optimize marketing efforts. Key platforms include Google Analytics for data analysis, SEMrush for SEO and keyword research, and various programmatic advertising tools. The candidate should also be proficient in CRM software such as HubSpot or Salesforce, as well as project management tools like Asana or Trello for efficient team collaboration.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of analytical and creative thinking. They should be results-oriented, with a passion for developing innovative marketing solutions. Excellent interpersonal skills are vital, as the role requires collaboration with multiple stakeholders across the company. Successful candidates will thrive in a fast-paced environment, demonstrating adaptability and a proactive approach to challenges. A commitment to continuous learning and staying current with marketing trends is essential for this dynamic role.