Director of Performance Marketing

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Job Overview

The Director of Performance Marketing at Managed Solution will be responsible for leading the strategic planning, execution, and optimization of our digital marketing campaigns across various channels. This role demands an analytical mindset and a strong background in performance marketing to drive data-driven decisions. The ideal candidate will oversee a team of marketers, collaborate with cross-functional teams, and create innovative solutions that enhance our brand's digital presence and customer acquisition strategies.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies to meet business objectives.
• Analyze campaign performance metrics and optimize campaigns for improved ROI.
• Lead, mentor, and inspire a team of performance marketers to achieve accountability and high performance.
• Collaborate with product, sales, and creative teams to align marketing strategies with business goals.
• Oversee budget allocation and ensure effective spending across various channels.
• Conduct A/B testing to identify key insights and improve campaign effectiveness.
• Utilize analytics tools to track website performance and marketing KPIs.
• Stay current with industry trends and incorporate new strategies to remain competitive in the market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 7 years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven track record of developing successful marketing strategies and managing high-impact campaigns.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Proficient in digital marketing platforms, including Google Ads, Facebook Ads, and SEO tools.
• Exceptional leadership and team management skills.
• Strong communication and interpersonal skills, capable of working collaboratively with diverse teams.

Technologies & Tools

The Director of Performance Marketing will utilize a variety of technologies and tools to optimize marketing efforts, including Google Analytics for performance tracking, CRM software for managing customer data, marketing automation tools like HubSpot, and social media advertising platforms. Familiarity with project management tools such as Asana or Trello will also be beneficial for overseeing team projects and workflow.

Ideal Candidates

The ideal candidate for this position is highly motivated, data-driven, and possesses a strategic mindset with the ability to implement innovative marketing solutions. They should exhibit strong leadership qualities and adeptly inspire their team to achieve and exceed performance targets. Furthermore, excellent analytical abilities, exceptional communication skills, and a proactive approach to problem-solving are crucial for success in this role. Candidates who thrive in a fast-paced environment and demonstrate a passion for digital marketing will be well-suited for this position at Managed Solution.