Director of Performance Marketing

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Written by AI from the job title and company, not by Progressive Leasing, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Director of Performance Marketing at Progressive Leasing, you will be responsible for driving growth through strategic and performance-based marketing initiatives. You will lead a team focused on optimizing the customer acquisition funnel, enhancing brand visibility, and maximizing return on investment (ROI) across multiple channels. This role requires a thorough understanding of digital marketing strategies, market analysis, and consumer behavior, allowing you to craft innovative campaigns that align with our organizational goals and directly contribute to our bottom line.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition and revenue growth.
• Oversee all aspects of digital marketing, including paid search, display advertising, social media marketing, email campaigns, and affiliate partnerships.
• Analyze marketing performance using analytics tools, translating insights into actionable strategies for optimization.
• Collaborate with cross-functional teams including sales, product, and design to align marketing strategies with business objectives.
• Manage and mentor a team of performance marketers, fostering a culture of creativity and data-driven decision making.
• Monitor industry trends and competitor activities to identify opportunities and threats in the market.
• Ensure compliance with advertising regulations and internal policies across all marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in performance marketing or digital marketing roles, with a proven track record in a leadership position.
• Strong analytical skills with proficiency in data analysis and marketing metrics.
• Extensive knowledge of digital marketing channels and techniques, including SEO, SEM, and PPC advertising.
• Experience with marketing automation and CRM tools.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Outstanding communication and interpersonal skills, with the ability to present and negotiate at all levels of the organization.

Technologies & Tools

The Director of Performance Marketing will utilize a variety of technologies and tools to optimize campaigns and analyze performance. Familiarity with digital marketing platforms such as Google Ads, Facebook Ads Manager, and HubSpot is essential. Additionally, experience with analytics tools like Google Analytics, Tableau, and marketing automation software is required to inform decision-making and strategy adjustments.

Ideal Candidates

The ideal candidate for this position will possess a unique blend of creativity and analytical thinking. They should be results-oriented and demonstrate a strong ability to interpret data to drive marketing strategies. Exceptional leadership qualities, along with effective team collaboration skills, are crucial to inspire and guide their team. A proactive, adaptable mindset will be beneficial in navigating the ever-evolving landscape of performance marketing, ensuring they stay ahead of industry trends and technological advancements.