Director, Organic Social Media Marketing

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Job Overview

The Director of Organic Social Media Marketing at Swooped will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, engagement, and loyalty. This role encompasses managing the organic social media presence across multiple platforms, fostering community interaction, and collaborating with cross-functional teams to enhance overall marketing efforts. The ideal candidate will utilize data-driven insights to refine strategies and generate innovative content that resonates with our target audience while ensuring alignment with Swooped’s brand values and objectives.

Job Responsibilities

• Develop and implement an overarching organic social media strategy to increase brand visibility and engagement.
• Lead a team of social media specialists to create and curate compelling content that drives audience interaction.
• Analyze social media metrics and provide actionable insights to inform strategic decision-making.
• Collaborate with marketing, PR, and creative teams to ensure unified messaging across all digital platforms.
• Manage outreach initiatives by engaging followers and responding to comments, queries, and feedback.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Oversee social media advertising campaigns and budget management, focusing on organic reach expansion.
• Develop training and guidelines for the team on best practices for social media engagement and content creation.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in social media marketing, with at least 3 years in a leadership role.
• Proficient knowledge of major social media platforms, analytics tools, and content management systems.
• Strong writing and verbal communication skills, with an ability to tailor content for different audiences.
• Demonstrated experience in developing and executing social media campaigns that yield measurable results.
• Exceptional analytical skills for interpreting data and feedback to refine social media strategies.

Technologies & Tools

The Director of Organic Social Media Marketing will utilize various technologies and tools to execute their responsibilities effectively. Key platforms include social media management tools such as Hootsuite or Sprout Social for scheduling and analytics, content creation tools like Canva and Adobe Creative Suite, and analytics platforms such as Google Analytics and native social media insights. Familiarity with CRM systems and email marketing platforms is also advantageous.

Ideal Candidates

Ideal candidates for the Director of Organic Social Media Marketing position will possess a blend of creativity and analytical thinking. They should thrive in collaborative environments, demonstrating strong leadership and interpersonal skills while being highly adaptive to changing trends and technology. A passion for social media and online engagement, alongside a strategic mindset and a proactive approach to problem-solving, will further enhance their potential for success within Swooped.