Director, Paid Social Performance Marketing

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Written by AI from the job title and company, not by hims & hers, so some details may not match this job. The employer's own page has the real description.

Overview

The Director, Paid Social Performance Marketing at hims & hers will be responsible for leading and optimizing our paid social marketing initiatives across various platforms. This role demands a strategic thinker with a keen analytical mindset, who can drive innovative campaigns that enhance brand visibility and engagement. The successful candidate will manage a dedicated team, develop performance marketing strategies, and collaborate closely with cross-functional teams to ensure alignment with overall business goals and objectives.

Job Responsibilities

• Lead and manage the paid social marketing team to develop and execute comprehensive performance marketing strategies.
• Analyze performance data to identify trends, insights, and opportunities for continuous optimization.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of paid social campaigns.
• Collaborate with creative teams to develop compelling and effective ad content that resonates with target audiences.
• Oversee budget allocation, ensuring efficient spend across platforms while achieving desired performance results.
• Stay updated on industry trends and platform updates to leverage new advertising features and manage emerging channels.
• Manage relationships with external agencies and partners to enhance campaign performance and reach.
• Present performance results and strategic recommendations to executive leadership and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 8+ years of experience in performance marketing, with a strong emphasis on paid social media campaigns.
• Proven track record of driving successful paid social strategies that met or exceeded business objectives.
• Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization.
• Deep understanding of social media platforms and their advertising capabilities.
• Experience leading and developing high-performing marketing teams.

Technologies & Tools

The Director, Paid Social Performance Marketing will utilize a variety of technologies and tools to manage and analyze campaign performance effectively. This includes platforms such as Google Analytics, Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and various marketing automation tools. Proficiency in Excel for data manipulation and reporting is also essential, alongside experience with business intelligence tools to derive actionable insights from campaign data.

Ideal Candidates

Ideal candidates for this position will possess a blend of creative and analytical skills, enabling them to craft compelling marketing strategies while driving measurable performance. They will be visionary thinkers who can inspire and lead a team, fostering a culture of innovation and collaboration. Strong problem-solving abilities, resilience in a fast-paced environment, and a passion for the health and wellness industry are also key characteristics that will contribute to success in this role.