Director, Performance Marketing - Influencer & Affiliate. - 578

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Job Overview

The Director of Performance Marketing - Influencer & Affiliate at Braintrust will spearhead strategic initiatives to enhance our influencer and affiliate marketing efforts, driving substantial growth in brand awareness and sales performance. This role involves overseeing the entire performance marketing landscape, developing data-driven strategies that leverage partnerships with influencers and affiliates, and ensuring alignment with broader marketing objectives. The ideal candidate will demonstrate an exceptional ability to innovate, analyze, and execute campaigns that yield measurable results while functioning as a leader within the marketing team.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies focusing on influencer and affiliate channels to drive customer acquisition and revenue growth.
• Manage and optimize existing partnerships with influencers and affiliates, ensuring sustained engagement and enhanced performance metrics.
• Analyze campaign data and generate insights to inform tactical changes and improve overall effectiveness.
• Collaborate with cross-functional teams, including content creation, social media, and analytics, to maximize campaign reach and impact.
• Monitor industry trends and competitor activity to identify new opportunities for influencer and affiliate partnerships.
• Lead and mentor a team of performance marketers, fostering a high-performance culture and ensuring professional development.
• Prepare and present performance reports to executive leadership, demonstrating the ROI and effectiveness of marketing efforts.
• Establish and manage budgets for influencer and affiliate campaigns, ensuring cost efficiencies and optimal return on investment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• A minimum of 7 years of experience in performance marketing, with a strong emphasis on influencer and affiliate marketing.
• Proven track record of successfully managing large-scale marketing campaigns and driving measurable business results.
• In-depth knowledge of performance marketing metrics, tools, and best practices.
• Exceptional analytical skills with the ability to interpret data and derive actionable insights.
• Strong leadership capabilities, with experience managing and developing marketing teams.
• Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.

Technologies & Tools

The position requires proficiency in various technology platforms and tools that facilitate effective performance marketing. This includes marketing automation platforms, customer relationship management (CRM) systems, analytics tools such as Google Analytics, social media management applications, and affiliate marketing software. Familiarity with SEO and content management systems is also essential to ensure cohesive campaign execution across digital channels.

Ideal Candidates

The ideal candidate for the Director of Performance Marketing - Influencer & Affiliate position will possess a dynamic and proactive mindset, combining creativity with data-driven decision-making. They should demonstrate the ability to cultivate meaningful relationships with influencers and affiliates while excelling in a fast-paced, results-oriented environment. Strong negotiation skills, a passion for emerging marketing trends, and a commitment to fostering team collaboration will further align their professional profile with the goals of Braintrust.