Email Marketing Manager

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Written by AI from the job title and company, not by Ascendion, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Ascendion is responsible for developing, executing, and optimizing email marketing strategies to drive customer engagement, retention, and revenue growth. This position serves as a key player in the marketing team, utilizing analytics and best practices to design impactful email campaigns that resonate with target audiences. The Email Marketing Manager will oversee the email marketing calendar, ensure brand consistency across communications, and work closely with cross-functional teams to enhance the overall customer journey through email initiatives.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall business objectives.
• Create and manage the email marketing calendar to ensure timely delivery of campaigns and promotional materials.
• Segment customer lists and personalize email content to improve engagement rates and drive conversions.
• Utilize A/B testing to optimize subject lines, content, and call-to-action elements for maximum effectiveness.
• Monitor and analyze email campaign performance metrics, providing detailed reports and recommendations for improvements.
• Collaborate with design, content, and social media teams to ensure cohesive branding and messaging across channels.
• Maintain compliance with email marketing regulations, including CAN-SPAM and GDPR.
• Stay up-to-date with industry trends and emerging technologies to enhance the email marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing or digital marketing roles.
• Proficient in email marketing platforms, such as Mailchimp, HubSpot, or similar tools.
• Strong analytical skills with the ability to interpret data and drive decisions based on metrics.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS and email design best practices.
• Ability to manage multiple projects in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to enhance email marketing efforts, including email marketing software (such as Mailchimp and HubSpot), customer relationship management (CRM) systems, analytics tools (like Google Analytics), and design software (such as Adobe Creative Suite). Familiarity with automation tools and segmentation software will also be essential for executing effective email strategies.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at Ascendion should possess a creative mindset combined with data-driven decision-making skills. They should exhibit strong attention to detail and an innate ability to craft compelling narratives that engage customers. Excellent collaboration skills are essential, as the role requires working closely with diverse teams. Additionally, candidates should demonstrate a proactive approach to problem-solving and a passion for staying updated with the latest trends in email marketing.