Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Channel Impact, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Channel Impact will play a pivotal role in driving our email marketing strategy to engage customers, nurture leads, and promote our brand. This position will involve developing and implementing innovative email campaigns, analyzing performance metrics, and continuously optimizing our email marketing efforts to enhance customer engagement and increase conversion rates. The ideal candidate will blend creativity with analytical skills, and utilize industry best practices to build and maintain a robust email marketing program that supports our business objectives.

Job Responsibilities

• Develop and execute comprehensive email marketing campaigns that align with Channel Impact's goals and objectives.
• Segment audience lists to ensure targeted campaigns that drive engagement and conversion.
• Collaborate with cross-functional teams including content, design, and sales to create compelling email copy and visual assets.
• Monitor, analyze, and report on email campaign performance, making data-driven recommendations for continuous improvement.
• Manage the email marketing calendar to ensure timely delivery of campaigns.
• Test different email formats, subject lines, and calls to action to optimize results.
• Stay updated on email marketing trends, technologies, and regulations to ensure compliance and best practices are followed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proficient in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong analytical skills and experience with A/B testing and performance tracking.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
• Familiarity with email regulations (e.g., CAN-SPAM, GDPR) and best practices.

Technologies & Tools

In this role, the Email Marketing Manager will utilize various technologies and tools to effectively manage campaigns and analyze data. Key tools include email marketing platforms like Mailchimp and HubSpot for campaign creation and management, Google Analytics for tracking performance, customer relationship management (CRM) software such as Salesforce for audience segmentation, and design tools like Adobe Creative Suite for creating engaging email templates. Additionally, experience with data analysis tools and databases may be beneficial.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Channel Impact is someone who is both analytical and creative, possessing a deep understanding of email marketing strategies and consumer psychology. They should be detail-oriented, proactive, and capable of managing multiple projects in a fast-paced environment. A strong collaborator, they will thrive in cross-team communication and display an eagerness to experiment with new ideas and strategies. Additionally, the right candidate will possess a passion for marketing and a desire to drive results through innovative email solutions.