Email Marketing Manager - CRM, SQL, Growth Marketing

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Written by AI from the job title and company, not by Motion Recruitment, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Motion Recruitment will be a pivotal figure in driving our email marketing strategy and customer relationship management (CRM) initiatives. This role requires a deep understanding of SQL and growth marketing techniques to optimize our email campaigns, enhance customer engagement, and increase conversion rates. The ideal candidate will lead the development and execution of targeted email marketing strategies, leveraging data analytics to identify trends and opportunities, while ensuring alignment with the overall business objectives.

Job Responsibilities

• Develop, execute, and optimize email marketing campaigns aimed at diverse customer segments.
• Utilize SQL to analyze customer data and inform segmentation strategies for tailored marketing initiatives.
• Monitor and report on campaign performance metrics, using insights to refine future strategies.
• Collaborate with cross-functional teams, including sales and product management, to align marketing objectives with business goals.
• Manage and maintain the CRM system to ensure accurate customer data and enhanced targeting capabilities.
• Stay informed about industry trends and best practices in email marketing and apply them to ongoing projects.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in email marketing management, CRM, and growth marketing.
• Proficiency in SQL and data analysis tools for campaign performance monitoring.
• Strong understanding of email marketing best practices, tools, and technologies.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar tools.

Technologies & Tools

The successful Email Marketing Manager will regularly utilize various technologies and tools, including but not limited to email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), CRM software (e.g., Salesforce, Zoho), data analysis tools (e.g., SQL, Google Analytics), and graphic design software for creating engaging email content. Familiarity with automation tools and A/B testing methodologies will also be advantageous in optimizing campaign effectiveness.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a strategic mindset paired with a strong analytical aptitude. They will demonstrate a proactive approach to problem-solving and possess exceptional attention to detail. Strong interpersonal skills are crucial, as this role requires collaboration across various teams. Candidates should show passion for marketing innovation and a commitment to driving results, always seeking opportunities for improvement in campaign performance and customer engagement.