Email Marketing Manager

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Written by AI from the job title and company, not by dbt Labs, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at dbt Labs will play a pivotal role in strategizing, executing, and optimizing email marketing campaigns. This individual will be responsible for driving customer engagement, brand awareness, and lead generation through effective email communications. The Email Marketing Manager will work collaboratively with cross-functional teams to develop content that resonates with the target audience, analyze campaign performance metrics, and continually enhance the overall email marketing strategy to meet the company's growth objectives.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies that align with overall business goals.
• Create and manage email marketing campaigns, including audience segmentation, content creation, and scheduling.
• Analyze and report on email performance metrics, utilizing insights to optimize future campaigns.
• Collaborate with content, design, and product teams to curate engaging and effective email content.
• Maintain and manage the email marketing database, ensuring data integrity and compliance with privacy regulations.
• Conduct A/B testing to evaluate and improve email performance and user engagement metrics.
• Implement best practices for email deliverability and ensure adherence to industry standards.
• Stay current with email marketing trends, tools, and best practices to enhance the effectiveness of campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or a similar digital marketing role.
• Proficiency in using email marketing platforms (e.g., Mailchimp, HubSpot, or Marketo).
• Strong understanding of HTML/CSS for email design and formatting.
• Excellent analytical skills and experience with data-driven decision making.
• Exceptional written and verbal communication skills.
• Knowledge of SEO principles and digital marketing strategies is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to effectively manage email campaigns and data analytics. These include email marketing platforms like Mailchimp or HubSpot for campaign creation and distribution, Google Analytics for tracking performance metrics, and CRM software for seamless integration of customer data. Familiarity with design tools such as Adobe Creative Suite may also be beneficial for creating visually compelling email layouts.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a blend of creativity and analytical skills, allowing them to develop innovative marketing strategies while evaluating their effectiveness through data analysis. They should be detail-oriented, able to manage multiple projects simultaneously, and demonstrate a proactive approach to problem-solving. A passion for staying ahead of marketing trends and a customer-centric mindset will contribute to their success in this role.