Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Delta Digital, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Delta Digital will be primarily responsible for developing and executing comprehensive email marketing strategies to drive customer engagement, retention, and acquisition. The successful candidate will oversee the planning, implementation, and optimization of email campaigns, ensuring alignment with the company's branding and communication objectives. Additionally, the manager will analyze campaign performance metrics and leverage insights to continuously improve engagement rates and ROI, working closely with cross-functional teams to enhance customer journeys through targeted messaging.

Job Responsibilities

• Design, implement, and manage email marketing campaigns from conception to execution.
• Develop and maintain a comprehensive email marketing calendar to ensure timely and effective outreach.
• Segment email lists based on customer demographics and behaviors to tailor messaging.
• Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates.
• Use A/B testing methodologies to optimize subject lines, content, and designs for maximum engagement.
• Collaborate with the content and design teams to create compelling email copies and visuals.
• Ensure compliance with email marketing laws and best practices, including CAN-SPAM regulations.
• Stay up to date with email marketing trends and technologies to innovate and enhance campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in email marketing or digital marketing roles.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Excellent written communication skills and attention to detail.
• Proficiency in data analysis and performance metrics interpretation.
• Understanding of HTML/CSS for email design customization.
• Experience with A/B testing and multivariate testing methodologies.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. These may include email marketing automation platforms such as Mailchimp, Constant Contact, or HubSpot, analytical tools like Google Analytics for tracking campaign performance, and design software such as Adobe Creative Suite for creating visually appealing email content. Familiarity with Customer Relationship Management (CRM) systems and data segmentation tools will also be essential.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a blend of creativity and analytical skills. They should demonstrate strong project management abilities, enabling them to manage multiple campaigns simultaneously while meeting deadlines. A proactive approach to problem-solving, along with the capacity to work collaboratively with diverse teams, will be critical. Candidates should be adaptable, with the desire to stay current with marketing trends and a commitment to embodying the values and mission of Delta Digital.