Email Marketing Manager - Fulltime Position - Fully Remote Work

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Written by AI from the job title and company, not by ActiveSoft, Inc, so some details may not match this job. The employer's own page has the real description.

Overview

ActiveSoft, Inc. is seeking a motivated and detail-oriented Email Marketing Manager to join our team in a fully remote capacity. This role will be responsible for developing, implementing, and optimizing all email marketing strategies to ensure effective communication with our customers and lead generation. The ideal candidate will manage campaigns from conception to execution, analyze performance metrics, and collaborate with cross-functional teams to enhance our email marketing presence while driving business objectives.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies to increase engagement and conversion rates.
• Design and implement targeted email campaigns, ensuring alignment with overall marketing strategy.
• Create and manage email marketing calendar, ensuring timely and relevant messaging.
• Analyze performance data, draw insights, and report on campaign effectiveness using key performance indicators.
• Conduct A/B testing on various elements of email campaigns to optimize effectiveness.
• Manage email subscriber lists, including segmentation and data hygiene practices.
• Collaborate with the content team to develop compelling email copy and design.
• Stay abreast of email marketing trends and best practices to ensure competitive marketing strategies.
• Ensure compliance with legal and brand standards, including GDPR and CAN-SPAM regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms such as MailChimp, HubSpot, or similar.
• Strong understanding of email marketing metrics and analytics.
• Excellent writing, editing, and communication skills.
• Experience with HTML/CSS for email template design is preferred.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

This position will require the use of various technologies and tools, including email marketing software such as MailChimp and HubSpot, CRM systems, Google Analytics for tracking campaign performance, and design tools like Canva or Adobe Creative Suite for email visuals. Familiarity with A/B testing tools and databases for managing subscriber information will also be essential.

Ideal Candidates

The ideal candidate will possess strong analytical skills, a creative mindset, and a passion for data-driven marketing. They should be results-oriented, capable of developing innovative email strategies while demonstrating attention to detail. Excellent interpersonal skills and the ability to collaborate effectively with team members across departments are essential. A proactive attitude and a commitment to ongoing learning and improvement will greatly contribute to success in this role.