Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GRAPHIC T-SHIRTS™, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at GRAPHIC T-SHIRTS™ will play a pivotal role in developing and executing effective email marketing strategies to enhance customer engagement and drive revenue. This position involves creating compelling email content, analyzing performance metrics, optimizing campaigns, and collaborating with cross-functional teams to align email initiatives with overall business objectives. The ideal candidate will be highly analytical, possess strong creative skills, and have a proven track record in email marketing.

Job Responsibilities

• Develop and implement email marketing strategies to achieve business goals and cultivate customer loyalty.
• Create, curate, and manage content for email campaigns, ensuring alignment with brand guidelines.
• Segment email lists based on customer behavior, preferences, and demographics to personalize communications.
• Monitor and analyze campaign performance and key metrics, providing insights and recommendations for continuous improvement.
• Conduct A/B testing on various elements of email campaigns, including subject lines, copy, and design.
• Collaborate with the design team to create visually appealing email layouts and graphics.
• Maintain compliance with email marketing regulations, including CAN-SPAM and GDPR policies.
• Manage the email marketing calendar, ensuring timely delivery of campaigns and promotions.
• Stay updated on industry trends and emerging technologies to enhance email marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years of experience in email marketing, with a proven track record of successful campaigns.
• Strong understanding of email marketing tools and platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Proficient in HTML/CSS for email template design and customization.
• Solid analytical skills, including experience with A/B testing and performance metrics analysis.
• Excellent written communication skills, with a keen attention to detail.
• Ability to manage multiple projects concurrently and meet deadlines.
• Experience with CRM systems and marketing automation tools is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute and monitor email campaigns. Familiarity with email marketing platforms such as Mailchimp, HubSpot, and Klaviyo is essential. Proficiency in data analysis tools, such as Google Analytics, will be required for evaluating campaign performance. Additionally, basic knowledge of HTML/CSS will be beneficial for customizing email templates effectively.

Ideal Candidates

The ideal candidates for the Email Marketing Manager position will possess a blend of creativity and analytical mindset. They should be proactive, detail-oriented, and comfortable working in a fast-paced environment. Strong interpersonal skills are vital for collaborating with various departments and stakeholders. A passion for enhancing customer experiences through innovative email marketing strategies will also set candidates apart from others.