Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by JAM+, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at JAM+ will be pivotal in crafting and executing strategic email marketing campaigns that resonate with our target audience. This role involves overseeing the entire email marketing lifecycle, from conceptualization to analytics, ensuring that each campaign is aligned with our brand objectives and drives engagement and conversions. The ideal candidate will leverage data-driven insights to optimize performance and enhance customer relationships through compelling and personalized content.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase engagement and revenue.
• Craft compelling email content and design engaging layouts that align with brand initiatives.
• Manage and segment email lists to ensure targeted messaging reaches the appropriate audiences.
• Analyze email campaign performance and generate reports to assess effectiveness and ROI.
• Conduct A/B testing to optimize email performance, including subject lines, content, and send times.
• Collaborate with cross-functional teams, including design, content, and sales, to coordinate campaigns.
• Stay updated on email marketing best practices, trends, and compliance regulations.
• Utilize CRM and marketing automation tools to streamline email processes and enhance user experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficient in email marketing platforms (e.g., Mailchimp, HubSpot) and analytics tools (e.g., Google Analytics).
• Strong understanding of email marketing best practices and compliance regulations (GDPR, CAN-SPAM).
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to analyze data and derive actionable insights.
• Creative mindset with a passion for storytelling and engaging audiences.

Technologies & Tools

The Email Marketing Manager at JAM+ will utilize a variety of technologies and software to execute campaigns effectively. This includes email marketing platforms like Mailchimp and HubSpot for campaign management and automation, Google Analytics for tracking and reporting, and design tools such as Adobe Creative Suite for creating attractive email visuals. Familiarity with CRM systems and data segmentation technology is also essential to maximize audience engagement.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role will possess strong analytical and creative skills, demonstrating a keen ability to both drive results and craft captivating narratives that engage customers. A proactive and detail-oriented individual who thrives in a fast-paced environment and values collaboration will excel in this position. Furthermore, an affinity for staying abreast of industry trends and a passion for continuous improvement will ensure success in enhancing the efficacy of our email marketing initiatives.