Email Marketing Manager

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Written by AI from the job title and company, not by Maximus, so some details may not match this job. The employer's own page has the real description.

Job Overview

Maximus is seeking a proactive and strategic Email Marketing Manager to oversee our email marketing initiatives. In this role, you will be responsible for creating and executing effective email campaigns that drive engagement and conversion. You will collaborate closely with cross-functional teams to develop comprehensive strategies that align with overall marketing objectives. Your insights and data-driven approach will be key to optimizing our email communications and enhancing customer relationships.

Job Responsibilities

• Develop, implement, and manage email marketing campaigns from conception to execution.
• Segment audiences based on behavior and demographics to create targeted messaging.
• Analyze campaign performance metrics and optimize future campaigns based on insights.
• Collaborate with design and content teams to produce effective and visually appealing email content.
• Maintain and manage the email marketing database, ensuring data integrity and compliance.
• Conduct A/B testing to refine subject lines, content, and overall strategy.
• Stay current with industry trends and best practices in email marketing to keep our strategies innovative.
• Monitor deliverability issues and ensure compliance with standards, including GDPR and CAN-SPAM regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Strong understanding of email marketing best practices, including design, copy, and analytics.
• Proficiency in email marketing software (e.g., Mailchimp, HubSpot, or similar platforms).
• Excellent analytical skills and experience with data analysis tools.
• Strong written and verbal communication skills.
• Experience with HTML/CSS for email templates is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute and analyze email campaigns effectively. Proficiency in platforms such as Mailchimp, HubSpot, and other email service providers is essential. Familiarity with Customer Relationship Management (CRM) systems, and analytics tools such as Google Analytics, will also be crucial in tracking performance and making data-driven decisions.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position is a detail-oriented and creative professional with a passion for digital marketing. They should possess strong analytical skills and be able to interpret data to improve campaign performance. An innovative mindset, combined with the ability to collaborate with teams across various functions, is essential. Candidates should also have excellent project management skills and the ability to meet deadlines in a fast-paced environment.