Email Marketing Manager

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Written by AI from the job title and company, not by PSG Global Solutions, so some details may not match this job. The employer's own page has the real description.

Job Overview

PSG Global Solutions is seeking an experienced Email Marketing Manager to develop and execute effective email marketing strategies that engage and convert our audience. This role requires a detail-oriented professional who can analyze performance metrics, optimize campaigns, and manage email lists to enhance overall customer engagement. The Email Marketing Manager will collaborate with cross-functional teams to ensure alignment with our brand objectives and to drive overall business growth.

Job Responsibilities

• Develop and implement email marketing campaigns from conception to execution.
• Manage and segment email lists to ensure targeted outreach.
• Analyze email campaign performance using key performance indicators (KPIs) and utilize data to enhance future email strategies.
• Collaborate with content and design teams to create compelling email content and visuals.
• Conduct A/B testing to determine the effectiveness of different email elements and strategies.
• Stay updated on industry trends and best practices to ensure the effectiveness of campaigns.
• Monitor and manage email deliverability, ensuring compliance with legal and regulatory standards.
• Prepare regular reports and presentations on campaign performance to communicate insights to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Familiarity with HTML/CSS for email template design.
• Experience with CRM systems and marketing automation tools is a plus.

Technologies & Tools

The Email Marketing Manager will leverage various technologies and tools to execute their duties effectively. Familiarity with email marketing platforms, such as Mailchimp or HubSpot, is essential. Additionally, the role requires proficiency in analytics tools like Google Analytics for tracking and reporting purposes, as well as knowledge of CRM systems for managing customer relationships and segments.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at PSG Global Solutions will possess a strong balance of creativity and analytical skills. They should be detail-oriented, with a knack for storytelling through emails, while also being adept at analyzing metrics and trends. A strong team player with excellent communication skills, the candidate should be proactive in seeking new opportunities for engagement and improvement. In addition, an understanding of customer journey mapping and an appreciation for personalized marketing will be vital for success in this role.