Email Marketing Manager (Remote or NYC-Based)

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Written by AI from the job title and company, not by Dignotion, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Dignotion will be responsible for strategizing, executing, and optimizing our email marketing campaigns to enhance customer engagement and drive conversions. This role involves collaborating with cross-functional teams to create personalized marketing content, analyzing campaign performance metrics, and implementing best practices to improve overall email strategies. The successful candidate will possess a deep understanding of email marketing trends and will leverage this knowledge to increase brand awareness and customer loyalty. This position is flexible in location, offering both remote and NYC-based options.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to achieve business goals.
• Create engaging and effective email content tailored to segmented audiences.
• Monitor, analyze, and report on email campaign performance using analytical tools.
• Optimize email deliverability and open rates through A/B testing and content refinement.
• Collaborate with design and content teams to ensure consistent and compelling messaging.
• Manage the email marketing calendar, schedule campaigns, and monitor timelines.
• Stay updated on email marketing best practices and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proven track record of managing successful email campaigns with measurable results.
• Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
• Experience with analytical tools to track and measure performance metrics.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organization and project management abilities.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to effectively manage email marketing campaigns. Primary tools include email marketing platforms such as Mailchimp or HubSpot for campaign execution, alongside analytics software like Google Analytics and Excel for performance tracking. Familiarity with CRM systems to assist in customer segmentation and targeted marketing efforts will also be essential.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will exhibit a creative yet analytical mindset, balancing innovative ideas with data-driven decisions. They will be a proactive problem-solver, capable of working independently while also thriving in a collaborative team environment. Strong time management skills and the ability to prioritize multiple projects will be crucial, as well as an eagerness to stay ahead of industry trends and continuously improve email marketing initiatives. Candidates should also possess a passion for customer engagement and a commitment to delivering high-quality work.