Email Marketing Manager

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Written by AI from the job title and company, not by Trellis Law, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Trellis Law will be responsible for developing and executing strategic email marketing campaigns aimed at enhancing customer engagement and retention. This role includes managing the end-to-end email marketing process, from content creation and segmentation to performance analysis and optimization. The ideal candidate will possess a strong understanding of email marketing best practices, a data-driven mindset, and a passion for driving results through effective communication strategies.

Job Responsibilities

• Develop and implement email marketing strategies to drive client engagement and lead generation.
• Create compelling email content that resonates with target audiences and aligns with brand messaging.
• Manage email campaigns, including audience segmentation, list management, and performance tracking.
• Analyze campaign performance metrics and prepare reports to identify trends and areas for improvement.
• Collaborate with cross-functional teams, including design and sales, to support marketing initiatives.
• Maintain a calendar of email marketing activities and ensure timely execution of campaigns.
• Stay updated on email marketing trends, technology, and best practices to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in email marketing, preferably in a B2B environment.
• Strong analytical skills and experience using analytics tools to measure campaign performance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Knowledge of HTML/CSS for email design and testing.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to enhance email marketing efforts. Key platforms will include email automation and analytics software, customer relationship management (CRM) systems, and graphic design tools to assist in content creation. Familiarity with marketing automation technology and data analysis tools will also be essential in driving effective marketing strategies.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Trellis Law will be a proactive and detail-oriented individual with a strong creative streak. A passion for data and analytics, combined with exceptional communication skills, will set them apart. Additionally, candidates should possess a collaborative spirit and the ability to thrive in a fast-paced environment, adapting to changing priorities while maintaining a focus on achieving marketing goals.