Field Marketing Manager - East (Channel Marketing)

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Written by AI from the job title and company, not by Nextiva, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Manager - East (Channel Marketing) at Nextiva will play a pivotal role in driving regional marketing strategies that align with overall channel objectives. This position involves collaborating with sales teams to develop targeted marketing campaigns, generating leads, and effectively utilizing both digital and traditional marketing channels. The ideal candidate will leverage their marketing expertise to enhance brand visibility in the East region and support partner relationships to achieve sustained growth and success in the channel marketing space.

Job Responsibilities

• Develop and implement regional marketing strategies that support channel sales objectives and enhance partner relationships.
• Design and execute integrated marketing campaigns to generate leads and increase brand awareness within the East region.
• Collaborate with the sales team to identify market opportunities and develop actionable marketing plans.
• Analyze market trends and performance metrics to assess the effectiveness of marketing initiatives and make real-time adjustments as needed.
• Manage relationships with external agencies and vendors to ensure high-quality deliverables within budget.
• Coordinate and participate in regional events, trade shows, and webinars to maximize engagement and lead generation opportunities.
• Utilize CRM systems and marketing automation tools to track campaign performance and CRM lead conversions.
• Provide training and support to sales teams on marketing tools and resources to enhance their effectiveness in promoting channel products.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• A minimum of 5 years of experience in field marketing, preferably within the B2B technology sector.
• Proven track record of developing and executing successful marketing campaigns that drive sales growth.
• Strong understanding of channel marketing dynamics, partner ecosystems, and sales enablement strategies.
• Excellent communication, presentation, and interpersonal skills capable of engaging various stakeholders.
• Proficiency in digital marketing practices, analytics tools, and CRM systems.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

Technologies & Tools

The Field Marketing Manager will utilize various technologies and tools essential for executing marketing strategies effectively. This includes Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics, and project management software to streamline marketing efforts. Familiarity with social media management tools and email marketing services is also critical for aligning with modern marketing best practices.

Ideal Candidates

The ideal candidate will possess a combination of strategic vision and hands-on execution capabilities. They should be results-oriented, with a strong analytical mindset to measure and improve campaign performance. Excellent networking and relationship management skills are crucial for enhancing partner collaboration, alongside a proactive approach to problem-solving. A passion for technology and adaptability in a rapidly changing market are strong indicators of success in this role.