Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Overview

The Field Marketing Manager will be responsible for driving marketing initiatives that are aligned with Pearson's broader business goals. This role includes developing and executing regional marketing strategies, managing campaigns, collaborating with sales teams, and analyzing market trends to optimize outreach efforts. The successful candidate will play a critical role in enhancing brand visibility and engaging with various stakeholders to ensure the successful promotion of Pearson's educational products and services.

Job Responsibilities

• Develop and implement effective field marketing strategies to support sales growth across designated regions.
• Collaborate with local sales teams to tailor marketing solutions that meet specific market needs and drive customer engagement.
• Plan and execute promotional events, webinars, and other marketing activities to generate leads and maintain brand presence.
• Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as needed to maximize ROI.
• Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.
• Manage marketing budgets and allocate resources appropriately to ensure optimal use of funding across initiatives.
• Develop compelling marketing materials and messaging that resonate with target audiences.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in marketing, with a strong focus on field marketing or regional sales support.
• Proven track record of designing and executing successful marketing campaigns.
• Excellent analytical skills, with experience in interpreting marketing data and deriving actionable insights.
• Strong written and verbal communication skills, with the ability to craft compelling messages.
• Proficiency in marketing technologies and CRM systems, such as HubSpot, Salesforce, or similar platforms.
• Ability to travel periodically for events and meetings as needed.

Technologies & Tools

The Field Marketing Manager will utilize various technologies and tools to execute marketing strategies effectively. These include CRM software like Salesforce for managing customer relationships, marketing automation platforms such as HubSpot for campaign management, analytics tools for tracking campaign performance, and digital communication platforms for virtual events and webinars.

Ideal Candidates

The ideal candidate for the Field Marketing Manager position is results-oriented and possesses a strategic mindset. They should be a proactive individual who excels in collaboration and communication, capable of building relationships across various departments and levels within the organization. Strong organizational skills and the ability to manage multiple projects simultaneously are essential. A passion for education and a keen understanding of the educational landscape will further enhance their ability to succeed in this role.